TV’s dog days of summer

Repeats help CBS, NBC attract young auds

Summertime viewing trends continued last week in primetime, with CBS repeats scoring well and NBC’s combo of originals and repeats attracting the most young adults.

With the Independence Day holiday putting the skids on viewing late in the week, NBC won the June 28-July 4 frame in adults 18-49 with a mere 2.3 rating/8 share, according to Nielsen.

Peacock topped CBS and Fox, which tied for second with a 2.1/8, and was well ahead of ABC (1.6/6).

CBS edged out NBC to lead in adults 25-54 (2.7/9) and again made it look easy in total viewers, averaging about 8 million. CBS was also the only broadcaster up vs. the same week a year ago.

The Eye net’s “CSI” franchise was hot during the frame, with Thursday’s original (4.9/15 in 18-49, 15.94 million viewers overall) and Monday’s “CSI: Miami” (4.6/13 in 18-49, 13.52m) ranking as the top two programs in both adults 18-49 and total viewers.

CBS claimed six of the top eight shows in total viewers, even though it was the only net without fresh series programming. Net’s repeats of “Two and a Half Men” (3.5/10 in 18-49, 11.39m) and “Everybody Loves Raymond” (3.1/9, 10.74m) were again the week’s top two comedies.

Through five weeks of summer, CBS is the network leader in both adults 25-54 (tied with NBC) and total viewers.

Hot repeaters

NBC, setting the pace in adults 18-49, won the demo for the fourth time in five weeks this summer thanks to firstrun skeins like “Last Comic Standing” and “For Love or Money” as well as hot repeaters including “Fear Factor” and “Law & Order.”

“Comic” was No. 5 for the week in 18-49 (3.8/11), more than doubling its “Next Action Star” lead-in (1.6/6).

Peacock also claimed Sunday’s highest-rated holiday spec with its annual “Macy’s Fourth of July Fireworks Spectacular” (1.7/8 in 18-49).

Fox was paced as usual by “The Simple Life” (4.5/14 in 18-49, 9.28m), which dominated its Wednesday slot, and revved up on Saturday with winning numbers from a NASCAR race (3.4/14 in 18-49, 8.73m).

Among other firstrun series, “The Jury” sunk to new lows (1.1/3 in 18-49) and is being moved to Friday, but things were looking a little better for Wednesday laffer “Quintuplets” (slot-leading 2.9/10 in 18-49), which built on its repeat “That ’70s Show” lead-in.

On Monday, neither “North Shore” nor “Casino” is going gangbusters, but both have settled into acceptable levels.

ABC, saddled by weak-performing movies on Saturday (“The Legend of Bagger Vance”) and Sunday (repeat of “The Music Man”), was propped up by Tuesday docu skein “NYPD 24/7” (2.6/7 in 18-49, 6.87m) and Wednesday laffer “My Wife and Kids” (2.6/9 in 18-49, 7.27m).

‘World’ makes news

In the evening news derby, ABC’s “World News Tonight” (8.63 million viewers) notched a rare victory over NBC’s “Nightly News” (8.29m), with the nets tying in adults 25-54 (2.3/10). Alphabet newscast now has claimed at least a share of the demo lead for eight of the past nine weeks.

It was a quiet week in cable, with USA (0.69 rating) edging out TNT (0.67) for the 18-49 lead. BET’s Tuesday airing of the “BET Awards Show,” boosted by an appearance from Janet Jackson, was the frame’s No. 1 program in 18-49 (2.5/7).

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