Sweet on ‘Serranos’

Silverman shingle snags Spanish skein

MIAMI — Reveille, Ben Silverman’s production shingle housed at NBC Universal, has acquired the rights to develop the Spanish series “The Serranos” for NBC.

“The Serranos” recently ended its second season on Spain’s Telecinco, where it has been the broadcaster’s top rated primetime drama. Series is produced by Globomedia, the top fiction series producer in Spain.

The series is repped by Promofilm, Globomedia’s sister production company, which operates in the Americas via offices in Miami and Buenos Aires. Both production arms are subsids of Spain’s Grupo Arbol.

Deal marks the first fiction format sale in the United States to an English-lingo net by Promofilm, which has had steady work stateside with NBC-owned Telemundo for several years.

“We hope this will open the door to other sales,” said Marcela Campos, Promofilm’s VP of development.

“The Serranos” format has been acquired in Europe; in Latin America, it has been sold as a finished program.

The family drama follows the rekindled romance of two former high school sweethearts who meet 20 years later and their efforts to blend families.

Diego Serrano is now a widower with three sons who runs a tavern and cafe. He marries Lucia, a divorced teacher who had been living in Barcelona and who brings two teenaged daughters and a live-in mum to the mix.

The first season of “Serranos” bowed in April 2003 and grabbed 31% — or about 4.8 million viewers — in Spain. The second season was even more popular, with a share as high as 39% and some 7 million viewers.

The Reveille deal was brokered by William Morris Agency’s Miami office. WMA executive VP Raul Mateu last year handled the sale of the telenovela “Betty La Fea” (Ugly Betty), from Colombia’s RCN, to ABC, with Ben Silverman as producer.

WMA had earlier placed the hit sudser with NBC.

“Silverman has a good feel for which international properties will work in the United States, and he knows how to get them on the air,” Mateu told Daily Variety.

Silverman is adapting the hit British series “The Office” for U.S. auds.

Promofilm’s Campos noted the English-language deal does not conflict with its existing relationship with Telemundo.

Promofilm has the reality format “Temptation Island” for Telemundo, as well as “Protagonistas de Novela” (Soap Stars), whose fourth season is now on air.

It is also in production on the net’s courtshow hosted by Ana Maria Polo, which will relaunch in a second season. Company has provided production services to Fox World for “Temptation Island.”

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