ABC is getting hitched to more episodes of frosh reality hit “Wife Swap” — as well as two of its new laffers — while Fox is divorcing itself from “The Partner.”
Alphabet has given a full-season, 22-episode order to the RDF Media-produced show, which has shown considerable Nielsen moxie in its ultracompetitive 10 p.m. Wednesday slot. “Swap” also endured a summer challenge from Fox, which launched its similarly themed “Trading Spouses” in July in order to beat “Swap” to air.
Despite facing CBS’ red-hot “CSI: NY” and NBC’s entrenched “Law & Order,” “Swap” is averaging a 4.4/11 among adults 18-49 — a stunning 52% improvement over ABC’s perf in the timeslot last year.
“Swap” has also consistently beaten “L&O” in adults 18-34 and either beat or nearly tied the Peacock legend in adults 18-49. Skein’s perf has come despite a weakened “Bachelor” lead-in.
ABC alternative topper Andrea Wong called “Swap” the “unsung hero of our new fall schedule.”
Stephen Lambert created “Swap,” which began its life as a U.K. reality hit and has been sold to more than 20 countries.
Also at ABC, net has ordered backup scripts of new laffers “Rodney” and “Complete Savages.” Alphabet has asked for nine scripts of Touchstone’s “Rodney” and six of NBC Universal TV Studio’s “Complete Savages.”
While not the same as a back nine-episode order, news is generally seen as a positive omen.
Also getting modestly good news: UPN frosh dramas “Kevin Hill” and “Veronica Mars.” Net has ordered four scripts of each hour.
Meanwhile, Fox has decided not to move ahead with legal-themed reality skein “The Partner.” Show was supposed to air in November but got pushed back for “My Big Fat Obnoxious Boss.”
Net confirmed late last week that “after much consideration, Fox and Rocket Science Laboratories have decided not to produce ‘The Partner.’ ”
“With the numerous boardroom-type unscripted programs on the various network’s schedules, we have decided to focus our mutual efforts on other unscripted material,” the network and reality producer said in a joint release. Rocket Science also produces “Boss.”