BERLIN — Disney and RTL’s Teutonic tyke channel Super RTL reported a 125% boost in profits in 2003 to e10.4 million ($12.3 million).
Super RTL topper Claude Schmit said the channel expected to hit $18 million profits this year because of the improving ad market.
Speaking at a press conference in Hamburg Wednesday, Schmit said Super RTL’s gross ad revenue was up 30.5% in the first three months of the year — significantly higher than the overall TV ad market’s 6.8% boost.
RTL’s most successful German web is also expecting the share of merchandising revenue to reach 20% this year from 15% in 2003.
The channel is beefing up inhouse production with new kiddie formats under the web’s Toggo brand and animated co-productions. New programs include pop tune show “Toggo Music” and the first soccer program aimed at tykes, “Toggo United — die fussballshow.”
Broadcaster, which targets 3- to 13-year-olds, is also premiering this year animated licensed programs and co-productions, including “Dragon Hunters” and “Molly, Star-Racer.”