The Maloofs are expanding their empire to include Spike TV.
Cabler has ordered an eight-episode reality series following the Maloof brothers as they impart their business savvy to struggling family-run operations.
Project comes from creators-exec producers Eric Bischoff and Jason Hervey (NBC’s “The High Life”) and will be produced by MGM TV-based Maloof TV in association with Ben Silverman’s Reveille. Skein is the first from the Maloofs’ TV shingle to get off the ground.
George, Gavin, Joe and Phil Maloof, Maloof TV topper Andrew Jameson, MGM TV prexy Hank Cohen, Silverman, Andrew Hoegl and Jonathan Singer also exec produce.
In each episode, the brothers will attempt to kickstart a stagnant company or build up a growing firm by giving participants guidance.
“We’re not here to fire anyone,” Joe Maloof said. “Think of us as the Dr. Phils of the business world.”
Spike is targeting a fall 2005 premiere. Production is slated to begin first quarter.
The Maloofs’ businesses include the Palms Hotel and Casino in Las Vegas, NBA’s Sacramento Kings and Arco Arena.
“The Maloofs are incredibly successful entrepreneurs who live life to the fullest and get to spend time together as a family,” Silverman said.
Phil Maloof added: “We’re probably not the smartest people in the world, but we’ve done this for a long time. I think we can teach people how to be successful by example more than anything else.”
Spike exec VP of programming and production Kevin Kay said the show will be shot docu-style and won’t have any competition or elimination elements. In addition, creators Bischoff, former head of Time Warner’s WCW, and Hervey, former partner at Peter Guber’s Mandalay Sports Entertainment, have inked a first-look deal with Endemol. Earlier this year, Bischoff-Hervey Entertainment sold eight episodes of a Kathy Hilton — mother of Paris — reality series to NBC (Daily Variety, April 27).
WMA/Quattro Media-repped pair specializes in comedic reality and is close to nabbing a cable network deal for a custom hot-rod show it’s producing with Thom Beers (“Monster Garage”). BHE also has “777,” (Daily Variety, June 29), a high-stakes gaming show involving a $7 million pot, in development at A&E with Scott Sternberg and Rick Hilton exec producing.