‘Santa’ hot, syndies not amid run-up to holidays

Date-show genre avoids falling numbers

NEW YORK — The holiday run-up took a toll on syndication ratings but gave a boost to a film based on a seasonal hero.

Viewership for the week ended Dec. 21 was off by nearly 300,000 households from the previous week.

Making its syndie debut, “The Santa Clause” emerged as the top-rated movie this season. Pic is distributed by Buena Vista as part of a movie package of 72 titles. Its 7.7 rating, according to Nielsen, landed behind only top-ranked “Wheel of Fortune” (9.2) in all of syndication.

The date-show genre was the only one to avoid falling numbers.

Category leader “Blind Date” saw a 7% week-to-week bump, earning it a 1.6. “Extreme Dating” recorded an all-time high, according to Nielsen, surging 9% to a 1.2. “ElimiDate” pulled in a 1.4 (up 8%) and “The Fifth Wheel” rolled in with a 1.0 (up 11%).

On the talkshow circuit, “Oprah” stumbled 3%, hitting a season-low 6.0 but maintaining its position as top-ranked yakker. “Dr. Phil” bounced back from his own season low last week, up 4% to a 5.2.

Biggest gain of the week visited “Crossing Over With John Edwards,” which spiked 25% for a 1.0 rating.

With new pics cramming the multiplexes, critics’ review shows “Ebert & Roeper” and “Hot Ticket” unspooled hot numbers. “Ebert & Roeper” moved up 10% to a 2.3; Leonard Maltin-led “Hot Ticket” registered a 7% week-to-week increase for a 1.5.

Off-net sitcoms and newsmags all recorded flat or falling numbers, including top-rated “Seinfeld” (down 6% to a 6.1) and “Entertainment Tonight” (off 5% for a 5.6).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety