HOLLYWOOD — After 43 years in Montreux, Switzerland, the Rose d’Or comedy fest is decamping to Lucerne in the Swiss Alps.
According to organizers, the move is necessary to allow the event to expand. For one thing, a larger U.S. presence is anticipated.
The Rose d’Or Festival and the Golden Rose Awards it presents generally attracts about 900 delegates from 30-odd countries. This go-round will run April 13-18.
Surrounding the core competition are a host of live events with celebrities and top broadcast execs, including concerts, dinners and receptions. Inaugural charity gala the Bal de Rose d’Or is also being launched.
The Rose d’Or Lucerne will mount its first Intl. Entertainment Summit, a confab for opinion leaders of the media industry, culture, politics and economics, in collaboration with the United Nations.
The competition now runs across more categories than ever before. The soap genre will become the eighth category, alongside already established comedy, sitcom, variety, gameshow, reality, music and arts and specials divisions.
Best performances in the following categories will also be feted with trophies: female and male comedian, sitcom actress and actor, soap actress and actor and gameshow host.