BERLIN — In a first for a major commercial broadcaster in Germany, Haim Saban’s ProSiebenSat 1 is launching a German-language satellite channel in the U.S.
ProSiebenSat 1 Welt will go on air early next year on EchoStar’s Dish Network, carrying weekly live broadcasts of national Bundesliga soccer matches and general interest content from the group’s four channels, ProSieben, Sat 1, Kabel 1 and news web N24.
The channel will broadcast Teutonic news, movies, TV series, comedy skeins, magazine formats and other shows produced by ProSiebenSat 1. It will air two live Bundesliga games every week.
ProSiebenSat 1 said Tuesday it would target the approximately 1 million German-speaking viewers who live in the U.S. The venture will be financed through subscriber fees and ad revs.
The group is expecting ProSiebenSat 1 Welt to break even by 2007.
“We hope that the channel contributes to some extent to the link between the two countries,” said ProSiebenSat 1 topper Guillaume de Posch.
ProSiebenSat 1 Welt will seek advertisers keen on targeting Teutonic communities in the U.S.
Hans Fink and Jan Frouman have been appointed as ProSiebenSat 1 Welt’s co-managing directors.