×
You will be redirected back to your article in seconds

ProSiebenSat 1 touts Teutonic net for U.S.

Targets 1 million German speakers in country

BERLIN — In a first for a major commercial broadcaster in Germany, Haim Saban’s ProSiebenSat 1 is launching a German-language satellite channel in the U.S.

ProSiebenSat 1 Welt will go on air early next year on EchoStar’s Dish Network, carrying weekly live broadcasts of national Bundesliga soccer matches and general interest content from the group’s four channels, ProSieben, Sat 1, Kabel 1 and news web N24.

The channel will broadcast Teutonic news, movies, TV series, comedy skeins, magazine formats and other shows produced by ProSiebenSat 1. It will air two live Bundesliga games every week.

ProSiebenSat 1 said Tuesday it would target the approximately 1 million German-speaking viewers who live in the U.S. The venture will be financed through subscriber fees and ad revs.

The group is expecting ProSiebenSat 1 Welt to break even by 2007.

“We hope that the channel contributes to some extent to the link between the two countries,” said ProSiebenSat 1 topper Guillaume de Posch.

ProSiebenSat 1 Welt will seek advertisers keen on targeting Teutonic communities in the U.S.

Hans Fink and Jan Frouman have been appointed as ProSiebenSat 1 Welt’s co-managing directors.

More TV

  • Televisa Sets Development Pact With Mexico's

    Televisa Sets Development Pact With Mexico's Endemol Shine Boomdog (EXCLUSIVE)

    Mexico’s Televisa and Endemol Shine have inked a new pact for content development, cementing a long-standing relationship of 17 years. Mexico City-based Endemol Shine Boomdog, run by CEO Alejandro Rincon, and Televisa Studios will co-produce a slew of original scripted and unscripted series for the Hispanic markets of Mexico, the U.S. and the rest of [...]

  • Tamron Hall

    NATPE Briefs: Tamron Hall Adds Stations, HBO Grabs 'Post,' Grammys Set Sales

    The new Disney-distributed talk show fronted by Tamron Hall has reached the 70% national clearance threshold now that stations from Sinclair Broadcast Group, Tribune Broadcasting, Cox and Meredith have signed on for the topical talker. Hall, the former “Today” anchor, is making the rounds at NATPE on Tuesday in preparation for the show’s fall launch. [...]

  • Super Bowl LI Tom Brady

    Marijuana Advertiser Sees Super Bowl Dreams Go Up in Smoke

    Here’s a lesson for the nation’s burgeoning medical-marijuana market: You may be growing, but you can’t bogart that Super Bowl commercial. Acreage Holdings, a company that works to make marijuana available to adults for medical and/or recreational use where legal, is hoping to spark a haze of publicity by noting CBS declined to run a [...]

  • Beta Sells Alex Pina’s Movistar +

    Beta Film Rolls Out Alex Pina, Esther Martinez Lobato’s ‘The Pier’ (EXCLUSIVE)

    MIAMI  — Clinching more deals on one of Mipcom’s highest-profile premieres, Beta Film has closed early major territory sales on Movistar + Original “El Embarcadero” (“The Pier”), Alex Pina and Esther Martínez-Lobato’s follow-up to Netflix phenomenon “La casa de papel” (“Money Heist”), identified by the streaming giant in its first-quarter results last April as its [...]

  • Blue Ant Locks Down International Deals

    NATPE: Blue Ant Locks Down International Deals for British ‘Prison’ Series

    The sales arm of Blue Ant has closed a raft of programming deals with international channels, including for British series “Prison,” as the NATPE market gets underway in Miami. Blue Ant International has sold “Prison,” the factual series about life inside a jail in Durham, England, to multiple territories. Germany’s WELT, Belgium’s VRT, Norway’s TV2, [...]

  • NBCU Cooks Up Brazil Deal for

    NATPE: NBCU Cooks Up Brazil Deal for ‘Top Chef’

    Brazilian network Record is adding “Top Chef” to its menu. The popular cooking competition format is on NBCUniversal’s Bravo in the U.S. where it is in its sixteenth season. The format deal with Record will take the number of international remakes of the show to 24. Recent deals include with ProSiebenSat.1 in Germany. NBCUniversal’s International [...]

More From Our Brands

Access exclusive content