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Praisery taps senior director

Exec named senior director of marketing

NEW YORK — Lauren Kucerak has been named senior director of marketing and PR unit Bragman Nyman Cafarelli in New York. She segues to the firm from rival Rogers & Cowan, where she served as director of the lifestyles and entertainment division.

While at Rogers & Cowan, Kucerak developed and supervised campaigns for clients including Next Model Management, Ralph Lauren, Dolce & Gabbana, the Ovarian Cancer Research Fund, Tommy Hilfiger, Ann Taylor, Estee Lauder and MAC Cosmetics, among others.

She also oversaw personal PR for clients Molly Sims, Eddie Cibrian, Emma Heming and Jules Asner and organized events including the Conde Nast Traveler Readers’ Choice Awards.

BNC is based in New York and Los Angeles; clients include General Motors, Sony Computer Entertainment America, Kellogg’s, Columbia House, Paramount Home Entertainment, ESPN, T-Mobile, Vanity Fair, Whoopi Goldberg and Jessica Simpson.

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