Playboy nabs Nalle

Exec will spearhead video-on-demand programming

NEW YORK — The Playboy Entertainment Group has hired Ned Nalle for the new post of president of programming.

“I look on Ned as the content czar of Playboy,” said Jim Griffiths, senior executive VP of Playboy Enterprises Inc. “Ned’s key mandate will be to create original content at our state-of-the-art studio in Glendale.”

Playboy TV funnels both original and acquired programming to its 39 domestic- and international-TV networks and other media outlets, including the company’s grouping of Web sites, led by Playboy.com.

Nalle will spearhead Playboy’s video-on-demand programming, which Griffiths said will expand in the next few months.

Griffiths added that, with Nalle on the job, Playboy will explore using its digital/high-def facilities to produce movies and TV shows for other networks in addition to Playboy’s own outlets. “Ned has built up 25 years of relationships with HBO, Showtime and many of the basic-cable networks,” Griffiths said.

For the last two years, Nalle was a consultant to companies like Liberty Media, Corbis and the American Film Institute. Before that, he was president of Universal Worldwide TV for four years. Nalle joined Universal Pay TV in 1980 and moved up through the ranks, taking over executive slots at Universal TV and MCA Entertainment. During that stint, he served as a member of the executive committee of USA and Sci Fi Networks.

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