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Par ‘Insider’ gets top 100 markets

'Entertainment' spin-off to debut this fall

NEW YORK — Paramount Domestic TV’s “The Insider,” the most highly touted of the firstrun syndie series making their debut this fall, has cleared all of the top 100 markets, propelling it to an overall U.S. clearance rate of 98%.

Well over half the show’s clearances nestle in the prime-access timeslot (7 to 8 p.m. local time everywhere but in the Central time zone).

The slot generates high license fees (up to $1 million a week for “Insider”), as well as potentially solid ratings because more people are watching in general than during the other main syndicated time periods of early fringe (3 to 7 p.m.) and latenight.

“Insider” is a spinoff of Paramount’s “Entertainment Tonight,” and many TV stations will pair the two series, beginning Sept. 13.

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