Oz b’casters must protect kids from ads

Noisy, unhealthy ads on chopping block

SYDNEY — Australian commercial TV broadcasters have been told to tone down excessively noisy or strident ads, reject food and beverage blurbs that promote an unhealthy lifestyle in children and disclose agreements with sponsors of factual programming.

These measures are included in a revised code of practice introduced July 1 by the Australian Broadcasting Authority after consultations with industry.

New regs extend the time zones for Parental Guidance programming on weekends and in early evening and afford protection to children’s privacy in news and current affairs shows.

Code also obliges broadcasters to use the Office of Film and Literature Classification’s guidelines for theatrical pics and videos for films.

Free TV Australia, the body which reps broadcasters, welcomed the initiatives. “We thank the ABA for taking an active role in the registration process and their guidance in creating a document that will meet the needs and expectations of Australian viewers,” said Free TV Australia chief exec Julie Flynn.

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