This article was updated on Jan. 14, 2003.
The Screen Actors Guild has appointed Seth Oster to the newly created position of deputy national executive director for communications. Oster will report to SAG national executive director and CEO A. Robert Pisano and will be responsible for overseeing all the organization’s internal and external communications. Oster will also serve as a primary public spokesperson.
“This is a pivotal time for SAG, particularly as we work toward a TV/Theatrical contract and crafting a new consolidation plan,” said Pisano, adding, “We are very pleased that Seth will be leading our communications efforts and look forward to having his counsel and strategic skills as we meet these challenges.”
SAG had been operating without a formally named national director of communications since the departure of Greg Krizman in November 2001. Illyanne Kichaven, then a consultant, was brought aboard as the associate director a week after Krizman’s departure and was promoted to acting director of national communications shortly thereafter.
For the past three years, Oster has played a central role in the music industry’s effort to build a legitimate online marketplace. Most recently, he served as vice president of corporate communications and public affairs for Napster, where he guided the successful communications strategy surrounding Napster’s relaunch as a leading legitimate music service. Before that, Oster headed corporate communications and public affairs for Universal Music Group and Sony Music Entertainment’s joint online music business.
Oster had also spent four years as a senior executive at the American Film Institute, and spent several years as a top communications aide to U.S. Sen. Dianne Feinstein, D-Calif.