ABC Family is quickly building up its comedy brand, ordering up a laffer pilot from Brad Grey and Barry Wernick (“The Stones”) and inking a development deal with New Yorker staff cartoonist Roz Chast.
Pilot, tentatively titled “East of Normal West of Weird,” is about a precocious 13-year-old Chinese girl who is adopted by Caucasian parents — a Protestant mom and Jewish dad — and lives in New York’s Upper East Side. Series follows Becca on her adventures of self-discovery in the melting pot of American culture.
Wernick penned the pilot and will exec produce with Grey. Nikki SooHoo stars. Cabler is still out to directors and cast.
Wernick’s other credits include the comedies “Two Guys and a Girl” and “Boston Common.”
“East of Normal” will be produced by Sony Pictures TV. It’s the third comedy pilot — along with Carter Covington’s “Just a Phase” and Tollin/Robins’ “Door to the Throne,” both from Touchstone — that ABC Family is considering for a series pickup for next year. Production on all three projects is expected to finish in January, with a decision expected soon thereafter.
Meanwhile, cabler has aligned with Chast on an animated half-hour about three families, one tonally in the middle of two extremes. Project marks Chast’s first project for television.
Chast is currently out to several writers who will work with her on an 11-minute pilot presentation for the cabler.
ABC Family has also begun production on the 12-episode reality series “Garden of Love in the City of Sin,” about a family-run Vegas wedding chapel, from Stephen Hopkins, David Schermerhorn and Brent Travers.