Pedersen jumps to rival distrib
LONDON — U.K. veteran Nadine Nohr will run the newly merged ITV joint sales combo Granada Intl. following news that the head of Carlton Intl. Sales is to join rival distributor All3Media Intl.
Louise Pedersen will be managing director of the distribution outfit created by the consolidation of Chrysalis Distribution and IdTV Intl.
Following the resignation of Carlton content head Rupert Dilnott-Cooper, Pedersen decided not to put her hat in the ring for the Granada sales job.
Nohr, currently managing director of Granada Intl., had always been the favored candidate to run the new sales entity following the creation of the merged ITV. Her appointment is now a foregone conclusion.