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Nick picks digital VPs

Friedman was previously VP of Noggin, the N

Nickelodeon has upped a pair of veeps who will continue to focus on cabler’s digital arena.

Amy Friedman has been named senior VP of development and creative director for Nickelodeon Digital Television. She previously was VP and creative director of digital networks Noggin and the N.

Ron Geraci has been named senior VP of research for Nickelodeon as well as Noggin, the N, Nickelodeon Games and Sports and Nicktoons.

Geraci, formerly a research veep, remains responsible for programming and advertising sales research and viewer trend analysis and will continue to report to Nickelodeon Networks senior research VP Laura E. Wendt.

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