New Endeavor for Gross

Percentery lures exec out of semi-retirement

Endeavor has hired legal vet Susan Gross to head up all of the tenpercentery’s TV business affairs.

Gross replaces Rick Olshansky, who joined NBC Universal TV Studios last month as exec VP of business affairs. Endeavor immediately lured Gross out of semi-retirement to take the job.

Gross, who had been on sabbatical since leaving TNT in 2001, was recruited by Endeavor partner Rick Rosen, who said he had respected her negotiating skills back when she was a TV exec.

“I thought in the back of my mind that she’d be great (for Endeavor), and then this opportunity arose,” Rosen said. “I didn’t have to sell the job. She knows Endeavor, and she’s known me for 15 years.”

Gross said she had been impressed with the agency and the opportunity to work in another part of the business.

“I wasn’t looking for a job, (but) I think this is a very exciting time to be on the talent side,” she said. “I’ll be working with agents and clients to protect them and be creative in making deals in a changing environment. I’m in a hurry to get up to speed in their various business, in areas such as reality, which has become a big part of their business.”

As the TV business faces new challenges, Rosen said he’s looking for Gross to be “open” in the way Endeavor approaches the business.

“You need someone who will take the way we do business with a fresh set of eyes,” he said.

As exec VP of business affairs and distribution at TNT, a job she held from 1994 to 2001, Gross oversaw the business transactions behind the cabler’s original entries, such as series and longform programming.

Gross first joined Turner in 1988 as senior counsel. The exec started her career at Mitchell, Silberberg & Knupp.

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