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NBC’s new sked head

Peacock elevates Metcalf to exec veepee

NBC exec Mitch Metcalf has sealed a three-year deal with the net, bumping him up to exec VP of program planning and scheduling.

As part of his promotion, Metcalf will now oversee the crafting of NBC’s entire broadcast schedule, encompassing all of the net’s dayparts. He reports to NBC Entertainment prexy Kevin Reilly, who made the announcement Tuesday.

Reilly credited Melcalf with helping give the net “a tremendous competitive edge.”

“Mitch has repeatedly demonstrated a keen grasp of programming challenges and is a master at maximizing our resources in scheduling,” Reilly said.

Under Metcalf, NBC found success by scheduling “Las Vegas” in the post-“Fear Factor” Monday night slot; he was also instrumental in moving “Crossing Jordan” to Sunday nights at 10 p.m., helping lift the Peacock’s numbers on the night.

Metcalf also pushed the net to air “The Apprentice” on Thursdays, in a slot traditionally reserved for the net’s must-see TV comedies.

With his new job, Metcalf will be asked to serve as a liaison between the net’s entertainment, news, sales and operations departments. He’ll also play a role in the net’s dealings with other NBC Universal properties.

The exec had previously been senior VP of program planning and scheduling, a job he had held since November 2000. He first joined the Peacock as senior VP of program research, West Coast, in 1999.

Before that, Metcalf spent nine years at ABC, working his way up to VP of research.

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