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NBC orders 2nd helping of ‘Loser’

Skein scored a 5.6 rating among adults 18-49

NBC is sticking to its diet, ordering up a second season of weight loss skein “The Biggest Loser.”

After a modest start, “Loser” — from Reveille, 3 Ball Prods. and 25/7 Prods. — has turned into a Nielsen winner for the Peacock, especially since expanding to a 90-minute format. Skein’s final 9-9:30 p.m. half hour has become particularly potent, this week beating all competish with a convincing 5.6 rating among adults 18-49.

Peacock has quietly expanded the first season of “Loser,” upping its original eight-episode order to at least 10 segs, and possibly 11. What’s more, because most of the episodes now run 90 minutes, roughly 15 hours of “Loser” will air before the show’s first season finale in mid-January.

Reveille topper Ben Silverman said “Loser” has broken out from a ho-hum crop of frosh reality skeins because it’s unlike anything else on primetime network TV.

“Viewers haven’t seen characters like this before,” he said. “Fresh ideas will always beat derivative ideas.”

J.D. Roth of 3 Ball said the show has worked because producers ultimately chose to make “Loser” aspirational in nature.

“We went for the heart,” he said. “Telling these people’s stories is why the show’s working.”

Both Roth and Silverman said the second season of “Loser” won’t be ready until March at the earliest.

Dave Broome, John Foy and Todd A. Nelson exec produce “Loser” with Silverman and Roth.

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