First time Telefe has produced a foreign format
BUENOS AIRES — “The Nanny’s” loud, pushy Fran soon will be speaking Spanish. Argentine broadcaster Telefe, a subsidiary of Telefonica’s Admira of Spain, is producing a local version of the Sony format.
“La ninera,” as the U.S. sitcom is to be called here, will air weeknights at 8 p.m., starting this month, said a spokeswoman for the broadcaster. This is the first time Telefe has produced a foreign format; depending on the results, it plans to adapt more for the domestic market.
Adapted by Diego Alarcon and Axel Kuschevatczy and moved to an upscale neighborhood in Buenos Aires, the sitcom about an unqualified nanny and a stuffy, widowed millionaire stars Florencia Pena, Boy Olmi and Roberto Carnaghi.
The adaptation comes after Telefe restructured an undisclosed amount of debt with Sony in December, clearing the way for it to buy more content. The debt was part of $50 million it owed to U.S. studios.
This is the second big deal between Telefe and Sony in the past year, following Sony’s acquisition of global rights to produce and distribute Telefe’s private-eye series “Los Simuladores” (The Pretenders). Sony is prepping versions of the series for Brazil and Italy.