×
You will be redirected back to your article in seconds

MTV weaves spinoff

Africa channel broadcasts to 48 countries

LONDON — MTV Networks will launch its 100th channel, a localized version of MTV Base, in Africa on Feb. 1.

The web aims to reflect the tastes and interests of African youth via a combination of African and international musicvideos as well as locally produced content alongside such MTV staples as “Cribs” and “Making the Video.”

MTV said the channel will provide a platform for a variety of African music genres including kwaito, hip-life, mbalax and zouk, plus international urban artists including Alicia Keys, Jay-Z, Sean Paul, IAM, Passi and Saian Supa Crew.

It will broadcast via satellite to 48 countries in sub-Saharan Africa.

MTV Networks has sold its European channels to African markets since 1995, but this is the first service tailored to African auds.

The channel will premiere a series of local HIV/AIDS awareness and prevention messages, and screen fare from MTV Networks Intl.’s “Staying Alive” series.

Tom Freston, co-prexy/co-chief operating officer of MTV parent Viacom, said, “The launch of MTV Base in Africa completes our global footprint.”

Bill Roedy, president of MTV Networks Intl., said, “By tapping into Africa’s rich local music scene, we plan to play a major role in supporting and exporting Africa’s incredible artists and cultural heritage around the world.

“Having this platform in Africa will also help expand our efforts to fight the HIV/AIDS epidemic, a global priority for our company and a vital issue for Africans.”

More TV

  • RENT: Top L-R to Bottom L-R:

    TV Shows to Watch the Week of Jan. 21, 2019: 'Rent: Live,' 'Celebrity Big Brother'

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Rent: Live” airs on Fox and “Celebrity Big Brother” returns for a second [...]

  • Black Monday: How Showtime Dusted Off

    'Black Monday': How Showtime Dusted Off An Old '80s Logo For Its New Comedy

    Cocaine’s a hell of a drug, but you’re not seeing things: That, indeed is Showtime’s old 1980s-era logo pasted all over marketing materials and promos for “Black Monday,” a tongue-in-cheek tale of the excesses exhibited by Wall Street traders in the lead-up to the stock market crash of 1987. The logo, which hasn’t been in [...]

  • 'Russian Doll' Review

    TV Review: 'Russian Doll'

    This is a particularly tricky review to write, but not because the merits of “Russian Doll” are at all ambiguous. On the contrary, the show is so striking and smart that I made a note to include it on my favorite TV shows of 2019 immediately after blowing through the season — which is saying [...]

  • Black Earth Rising Review

    TV Review: 'Black Earth Rising'

    Bringing to bear a talented cast on a story of real geopolitical significance, “Black Earth Rising,” Netflix’s drama about the long-tail aftermath of the Rwandan genocide, would seem to have had the potential to be one of 2019’s early television successes. Which makes its falling short all the more painful and pronounced. The show, previously [...]

  • DIRTY JOHN -- "This Young Woman

    'Dirty John' Finale Hits New Ratings Highs in Live+3

    The Season 1 finale of “Dirty John” on Bravo continued the scripted show’s ratings hot streak in Live+3. The finale, which aired on Jan. 13, grew to 3.3 million viewers in delayed viewing with 1.3 million of those falling in the key adults 18-49 demographic. That is up 10% in total viewers and 15% in [...]

  • Sky and Warner Bros. Alums Join

    Sky and Warner Bros. Alums Join ITV-Backed Production Company Possessed

    Former Sky One and Sky Living programming chief Adam MacDonald has joined Possessed, and will be the ITV-owned production banner’s first chair. The U.K.-based unscripted producer has also hired Lesley Davies, former head of international production at Warner Bros. She will head up production. The double hires follow a recommission  of gameshow “5 Gold Rings,” [...]

More From Our Brands

Access exclusive content