MTV is taking its “Punk’d” pranks to a new level.
Cabler has ordered “Faking the Video,” a hidden-camera show that combines elements of reality TV’s “The Apprentice” and MTV’s own “Making the Video.” Latter chronicles the behind-the-scenes action on the set of musicvideos.
“Faking” sets six real-life production assistants to work on a faux musicvideo shoot for bona fide pop stars Bubba Sparxxx, JC Chasez, Michelle Branch, Monica, Nick Lachey, Omarion and Sleepy Brown. Artists will pretend to be filming the video for a new Diane Warren-penned song called “Making My Way.”
Unbeknownst to the PAs, the entire production — including difficult talent managers, entourages and crew members — are in on an elaborate hoax meant to determine which PA performs best under pressure. The crew will fire one PA each week and the last person standing will win a cash prize and a gig with musicvid director Wayne Friedman.
” ‘Faking the Video’ spoofs the excesses of show business with the help of our viewers’ favorite artists who aren’t afraid to poke fun at themselves and the industry,” said MTV series entertainment exec veep Lois Curren. “The show also highlights the relatable topic of first jobs by satirizing every viewer’s first job fears and potential for disaster.”
Creator Danny Salles will exec produce with MTV’s Curren and Rod Aissa. “Faking” bows May 24.
Elsewhere at MTV Networks, TV Land will salute the series finale of “Frasier” with a four-hour “Cheers” marathon beginning at 8 o’clock tonight.