You will be redirected back to your article in seconds

Most of China tunes in to radio

Industry watchers predict revs will grow quickly

SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago.

Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio and Shanghai Radio have merged under the giant Shanghai Media & Entertainment Group.

State Administration of Radio, Film & Television deputy director Hu Zhanfan said China’s stations now produce close to 2,000 programs and more than 22,000 hours of content a day.

In 2003, radio stations generated around 2.2 billion yuan ($265 million) from advertising, a small but growing chunk of revenue compared to TV’s $8 billion in 2002.

Industry watchers predict revs will grow quickly in an advertising market that is well below saturation point.

China National Radio is still the only national wireless broadcaster, with eight stations of its own.

Car ownership is thought to be a factor in rising listenership. With the automobile industry reporting annual growth of more than 100% in some markets on the back of rising personal incomes, people are spending more time on the road and listening to their radios.

More Scene

  • Tesse Restaurant Opens on L.A.'s Sunset

    Tesse Restaurant Takes on the Challenge of Making the Sunset Strip Hip Again

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

  • A Night in the Writers' Room

    Parity Takes Center Stage at Variety's 'A Night in the Writers' Room' Drama Panel

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

More From Our Brands

Access exclusive content