You will be redirected back to your article in seconds

Most of China tunes in to radio

Industry watchers predict revs will grow quickly

SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago.

Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio and Shanghai Radio have merged under the giant Shanghai Media & Entertainment Group.

State Administration of Radio, Film & Television deputy director Hu Zhanfan said China’s stations now produce close to 2,000 programs and more than 22,000 hours of content a day.

In 2003, radio stations generated around 2.2 billion yuan ($265 million) from advertising, a small but growing chunk of revenue compared to TV’s $8 billion in 2002.

Industry watchers predict revs will grow quickly in an advertising market that is well below saturation point.

China National Radio is still the only national wireless broadcaster, with eight stations of its own.

Car ownership is thought to be a factor in rising listenership. With the automobile industry reporting annual growth of more than 100% in some markets on the back of rising personal incomes, people are spending more time on the road and listening to their radios.

More Scene

  • SAG Awards Prep

    Sneak Peek at 2018 SAG Awards Post-Show Gala

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

  • Sundance Parties

    Sundance 2018: The Insider's Party Guide

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

  • '12 Strong' film premiere

    '12 Strong': Chris Hemsworth Hopes Film Can Reduce 'Misconceptions' About Afghanistan

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

  • Guillermo del Toro, Greta Gerwig and

    Timothée Chalamet Says He'd Love to Work With Christopher Nolan or Guillermo del Toro

    SHANGHAI — New statistics suggest radio reaches almost 1.2 billion of China’s 1.3 billion people — up from just 700 million a year ago. Radio, like the TV industry, has consolidated in the past three years. There are 306 stations, with many in cities grouped into larger media congloms. In Shanghai, for example, Eastern Radio […]

More From Our Brands

Access exclusive content