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Mart morphs with TV biz

Flurry of sales signals strong int'l scene

CANNES — Global TV execs began slipping out of the Mipcom TV market in Cannes on Thursday with renewed hope for the biz.

“Format business is exploding for us, and we are going to have to take more space at Mip to accommodate our growing needs,” said Marion Edwards, exec veep at 20th Century Fox Intl. Television, without getting specific about fresh deals. “Renovate My Family” has been “a big success for us at this market.”

But like others quizzed at the mart, Edwards said the business has changed. “I don’t believe the market will be back in the old way. The new way is you have to be much more fine-tuned as to what works for your clients.”

With the mart officially closing today, organizer Reed Midem announced that there were 10,815 participants through Thursday, up on last year’s 10,186. Reed Midem is a sister company of Daily Variety.

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In the boom year of 2000, some 11,700 international execs made the pilgrimage to Mipcom.

Exhibiting companies were up 30% to 3,540 at this mart, Paul Johnson, director of Reed Midem’s TV division said, and buyers up 18% to 3,290.

“We completely filled the Palais (des Festivals) this year, and that’s something we haven’t done since 2000,” Johnson enthused.

MipTV, the next Cannes television confab, will run April 11-15, preceded by docu mart Mipdoc April 9-10.