LMNO joins Web family ‘Reunions’

Co.'s plan primetime skein to reunite loved ones

HOLLYWOOD — Reality factory LMNO Prods. and people search company MyFamily.com have inked a deal to develop programming designed to bring people together — literally.

Two companies are already out with a pitch for a show tentatively dubbed “Extreme Reunions,” which would take a primetime approached to the friends and family reunions common to daytime TV.

With more than 1.5 million paid subscribers — and 10 million unique users each month — MyFamily.com has access to a database of potential storylines centered on people trying to reconnect with long-lost loved ones. Parent company of the Web site also has access to genealogical records, providing another potential resource for programming.

“They harvest the information, and we’re good at storytelling,” said LMNO prexy/CEO Eric Schotz, who hopes to “develop a multitude of fresh formats for syndication, cable and network” television.

MyFamily.com has already dipped its toe into the TV waters by providing skeins such as “48 Hours” and “Good Morning America” with help in reuniting people. Web site already has an online form for people interested in a telereunion.

Tom Stockham, prexy/CEO of MyFamily.com, Inc., cited LMNO’s reality track record as the reason the company chose to pact with LMNO.

Schotz said “Extreme Reunions” will offer “epic style reunions” rather than the smaller-scale reunions seen in daytime.

“We’ll give large, detailed backstories (of the reunion subjects), and a much slicker, richer presentation,” he said.

In the past, webs have been skeptical about doing reunion shows in primetime, particularly since such segments skew old. “But so were makeover shows” before ABC’s “Extreme Makeover” and Fox’s “The Swan,” Schotz noted.

MyFamily.com isn’t the first reunion Web site to get into the TV biz. Classmates.com is partnered with Twentieth Television for the syndie skein “Classmates.”

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