Jones enters Arenas’ marketing arena

Exec to o'see theatrical releases, advise on core biz

HOLLYWOOD — Arenas Entertainment has named former Artisan Pictures exec Amorette Jones president of marketing.

“Jones’ track record and sensibility proves that she can take a film project and deploy an effective campaign across multiple platforms reaching a broad-based audience,” said Arenas CEO Santiago Pozo.

Jones will oversee marketing of theatrical releases and be part of the exec team advising the company on its core businesses of film, management and Latino-oriented marketing.

She was formerly exec VP of worldwide marketing at Artisan, working on campaigns for “The Blair Witch Project,” “Buena Vista Social Club,” “Requiem for a Dream” and “Step Into Liquid.” She was also exec VP at Loud Records/Steve Rifkind Co. and a marketing exec at Universal Pictures.

“The Latino audience is clearly the new frontier in the entertainment industry, and it is extremely satisfying to be at the marketing forefront with Arenas,” she said.

More Scene

  • Demi MooreComedy Central's Roast of Bruce

    Demi Moore Appears as Surprise Guest at Bruce Willis' Comedy Central Roast

    HOLLYWOOD — Arenas Entertainment has named former Artisan Pictures exec Amorette Jones president of marketing. “Jones’ track record and sensibility proves that she can take a film project and deploy an effective campaign across multiple platforms reaching a broad-based audience,” said Arenas CEO Santiago Pozo. Jones will oversee marketing of theatrical releases and be part […]

  • Outfest Filmmakers Get Political, Issue Call

    Outfest Filmmakers Get Political, Issue Call to Action on Opening Night

    HOLLYWOOD — Arenas Entertainment has named former Artisan Pictures exec Amorette Jones president of marketing. “Jones’ track record and sensibility proves that she can take a film project and deploy an effective campaign across multiple platforms reaching a broad-based audience,” said Arenas CEO Santiago Pozo. Jones will oversee marketing of theatrical releases and be part […]

  • Bob Woodruff Foundation Acquires Veterans Org

    Bob Woodruff Foundation Acquires Veterans Org Got Your 6

    HOLLYWOOD — Arenas Entertainment has named former Artisan Pictures exec Amorette Jones president of marketing. “Jones’ track record and sensibility proves that she can take a film project and deploy an effective campaign across multiple platforms reaching a broad-based audience,” said Arenas CEO Santiago Pozo. Jones will oversee marketing of theatrical releases and be part […]

  • Tiffany HaddishTiffany Haddish at the Hollywood

    Tiffany Haddish on Future Career Plans, Taking Advice From Tyler Perry, Melissa McCarthy

    HOLLYWOOD — Arenas Entertainment has named former Artisan Pictures exec Amorette Jones president of marketing. “Jones’ track record and sensibility proves that she can take a film project and deploy an effective campaign across multiple platforms reaching a broad-based audience,” said Arenas CEO Santiago Pozo. Jones will oversee marketing of theatrical releases and be part […]

  • Vince Gilligan Carolyn Strauss Paley Center

    'Breaking Bad' Creator Vince Gilligan Suggests 'Maybe It's Time for Heroes Again' on TV

    HOLLYWOOD — Arenas Entertainment has named former Artisan Pictures exec Amorette Jones president of marketing. “Jones’ track record and sensibility proves that she can take a film project and deploy an effective campaign across multiple platforms reaching a broad-based audience,” said Arenas CEO Santiago Pozo. Jones will oversee marketing of theatrical releases and be part […]

  • Our Very Own Carlin McCullough

    Amanda Peet's New Play 'Our Very Own Carlin McCullough' Has a 'Game of Thrones' Connection

    HOLLYWOOD — Arenas Entertainment has named former Artisan Pictures exec Amorette Jones president of marketing. “Jones’ track record and sensibility proves that she can take a film project and deploy an effective campaign across multiple platforms reaching a broad-based audience,” said Arenas CEO Santiago Pozo. Jones will oversee marketing of theatrical releases and be part […]

  • Shirel Kozak, Billy Crystal, Marina Zenovich,

    Billy Crystal, Filmmakers Remember Robin Williams at 'Come Inside My Mind' Premiere

    HOLLYWOOD — Arenas Entertainment has named former Artisan Pictures exec Amorette Jones president of marketing. “Jones’ track record and sensibility proves that she can take a film project and deploy an effective campaign across multiple platforms reaching a broad-based audience,” said Arenas CEO Santiago Pozo. Jones will oversee marketing of theatrical releases and be part […]

More From Our Brands

Access exclusive content