The WB’s first venture into original movies proved a success, as “Samantha: An American Girl Holiday” racked up solid Nielsens on Tuesday.
Period piece, which starred Mia Farrow and introduced AnnaSophia Robb as Samantha, accomplished its goal of drawing a broad aud to the Frog. Telepic fared well in the net’s core femme 12-34 aud, but Nielsens show there was a great deal of family viewing as well as the pic attracted women of all ages.
Overall, the average aud of 6.04 million viewers for “Samantha” reps the net’s best Tuesday output since May 2003, and pic is the net’s second most-watched movie to date behind “The Wizard of Oz” two years ago.
“Samantha,” based on the popular character from the American Girl line, averaged a 1.7/4 in adults 18-49 but especially shined in female demos like girls 2-11 (3.8/13), girls 6-11 (5.3/17) and female teens (4.0/13).
Also in the works telepic-wise at the WB are a biopic of indie rock icon Kurt Cobain and a remake of “The Blue Lagoon.”
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