Who’s on first?
According to Donald Trump — who likes to tout his buildings, golf courses and real estate holdings as the absolute best — his NBC reality skein “The Apprentice” is tops in the ratings.
Trump made the claim this weekend while hosting “Saturday Night Live” and repeated it Wednesday during a conference call with reporters.
That sent CBS and Fox into a tizzy, as both nets fired off press releases disputing the mogul’s facts. ABC, meanwhile … Well, let’s just say the Alphabet net was a little preoccupied with other matters.
Eye insiders said they’d been bristling for weeks over Trump’s claims and seized an opportunity to set the record straight: Season-to-date, both “CSI” and “Survivor All-Stars” lead “The Apprentice” among viewers.
Fox pointed out that “American Idol” was clearly No. 1 in every measurement, including adults 18-49 and total viewers. “If the Donald worked for Nielsen, he’d be fired,” said a Fox spokesman.
Both press releases kept things light: Fox drew guffaws for admitting that ‘Idol’ leads virtually every demo, “except perhaps among certain real estate moguls aged 50-plus.”
And, in the battle of the puns, Fox had CBS beat.
Eye scored with this line: “CBS’ ‘CSI: Crime Scene Investigation’ continues to trump ‘The Apprentice.’ ” But Fox went for the double play, landing two cheesy puns in one line, including a take on Trump’s signature line: “No matter how fired up they may be, ‘American Idol’ trumps the competition.”
Of course, for a grand self-promoter like Trump, there’s probably nothing better than feeding a little controversy over who’s best.
“Ultimately, my statements always become accurate,” the Donald said.