Syndie vet Barry Wallach has emerged as the leading candidate to oversee the merged NBC Universal syndication unit.
Peacock wouldn’t comment, and nothing official will be announced until NBC Universal is formally unveiled on May 11. But most of the talk concerning who’ll get the job is now centered on Wallach, a well-liked, sharp exec who’s currently exec veepee of NBC Enterprises.
Insiders said NBC has cast a wide net, looking at syndication execs both inside and outside of the company, ever since it became clear late last month that neither NBC Enterprises topper Ed Wilson nor Universal Domestic TV chief Steve Rosenberg would be leading the unit.
Several onetime syndie powerhouses were in the mix, until Wallach’s name climbed to the top of the heap last week.
Wallach most recently led sales on NBC’s “The Jane Pauley Show,” which debuts this fall. He has been in the business for 20 years, beginning at rep firms Blair and Katz before moving to Genesis/New World, and then working for Wilson at Eyemark. He later rejoined Wilson at NBC, joining the Peacock’s new syndie arm in August 2001.