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Inside Move: Eye brews blurb storm

'Category' ads axed by Weather web

Forget about ABC vs. Fox: TV’s latest smackdown has CBS squaring off against … the Weather Channel?

Eye wanted to buy advertising time on the storm-centric cabler and its Web site in order to hype CBS’ upcoming mini “Category 6: Day of Destruction,” which details what happens when a slew of natural disasters hits the Midwest all at once. Execs at the Weather Channel, however, have nixed the idea.

“They came back to us and said, ‘We won’t accept your money,’ ” CBS marketing chief George Schweitzer told Daily Variety. “They felt (the mini) was competitive with their show ‘Storm Stories.'”

Perhaps realizing you can’t fight Mother Nature — or the channel that covers her — Schweitzer and CBS promo guru Ron Scalera decided to counter with a 10-second CBS spot declaring “Category 6” the “movie the Weather Channel doesn’t want you to see!”

Ads ran during the Eye’s NFL coverage last weekend and will continue to be seen right up until the mini’s Sunday debut. Schweitzer admitted the CBS promos mentioning the Weather Channel are probably worth more than the ad coin the Eye would have spent had the cabler accepted its spots.

Reps for the Weather Channel couldn’t be reached for comment.

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