You will be redirected back to your article in seconds

Inside Move: CBS plays ‘CSI’ card

Eye hits Trump with ace up its sleeve

CBS is playing its “CSI” trump card against Donald Trump.

Eye has scheduled an original installment of the nation’s most popular TV show for Wednesday, Jan. 14, at 8 p.m. — directly opposite the timeslot premiere of “The Apprentice,” NBC’s new Mark Burnett-produced reality skein about the dog-eat-dog world of big business.

Move is no doubt intended to blunt whatever momentum “The Apprentice” gets from this week’s special 90-minute Thursday premiere, which airs after one of the few remaining original episodes of “Friends.” CBS had already previously decided to counterprogram “The Apprentice’s” Thursday premiere by airing a repeat “CSI” at 8 p.m.

Such ultracompetitive scheduling maneuvers were commonplace about five years ago but have cooled somewhat in recent years. But in addition to simply being smart scheduling, the Eye’s decision to attack “The Apprentice” with “CSI” can be interpreted as a mild tweaking of “Survivor” guru Burnett, who now has two reality shows at NBC.

CBS also has a history with Trump: Net once aired the mogul’s collection of beauty pageants. Those pageants landed at NBC.

More TV

  • Will and Grace

    TV Ratings: 'Will & Grace' Tops Thursday Scripted Shows

    CBS is playing its “CSI” trump card against Donald Trump. Eye has scheduled an original installment of the nation’s most popular TV show for Wednesday, Jan. 14, at 8 p.m. — directly opposite the timeslot premiere of “The Apprentice,” NBC’s new Mark Burnett-produced reality skein about the dog-eat-dog world of big business. Move is no […]

  • Andrew Lincoln as Rick Grimes, Chandler

    'Walking Dead' Boss Greg Nicotero Says Zombies Will Win the Rick-Negan War

    CBS is playing its “CSI” trump card against Donald Trump. Eye has scheduled an original installment of the nation’s most popular TV show for Wednesday, Jan. 14, at 8 p.m. — directly opposite the timeslot premiere of “The Apprentice,” NBC’s new Mark Burnett-produced reality skein about the dog-eat-dog world of big business. Move is no […]

  • Red Arrow Entertainment Regroups Scandinavian Production

    Red Arrow Entertainment Regroups Scandinavian Production Into Snowman Productions Denmark

    CBS is playing its “CSI” trump card against Donald Trump. Eye has scheduled an original installment of the nation’s most popular TV show for Wednesday, Jan. 14, at 8 p.m. — directly opposite the timeslot premiere of “The Apprentice,” NBC’s new Mark Burnett-produced reality skein about the dog-eat-dog world of big business. Move is no […]

  • Harvey Weinstein

    TV Academy Votes to Begin Disciplinary Proceedings Against Harvey Weinstein

    CBS is playing its “CSI” trump card against Donald Trump. Eye has scheduled an original installment of the nation’s most popular TV show for Wednesday, Jan. 14, at 8 p.m. — directly opposite the timeslot premiere of “The Apprentice,” NBC’s new Mark Burnett-produced reality skein about the dog-eat-dog world of big business. Move is no […]

  • Tracy Morgan TCA

    Tracy Morgan's 'The Last O.G.' Loses Showrunner, Delayed Until 2018

    CBS is playing its “CSI” trump card against Donald Trump. Eye has scheduled an original installment of the nation’s most popular TV show for Wednesday, Jan. 14, at 8 p.m. — directly opposite the timeslot premiere of “The Apprentice,” NBC’s new Mark Burnett-produced reality skein about the dog-eat-dog world of big business. Move is no […]

  • Roy Price's Top Amazon Lieutenants Under

    Roy Price's Top Amazon Lieutenants Under Scrutiny (EXCLUSIVE)

    CBS is playing its “CSI” trump card against Donald Trump. Eye has scheduled an original installment of the nation’s most popular TV show for Wednesday, Jan. 14, at 8 p.m. — directly opposite the timeslot premiere of “The Apprentice,” NBC’s new Mark Burnett-produced reality skein about the dog-eat-dog world of big business. Move is no […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    CBS is playing its “CSI” trump card against Donald Trump. Eye has scheduled an original installment of the nation’s most popular TV show for Wednesday, Jan. 14, at 8 p.m. — directly opposite the timeslot premiere of “The Apprentice,” NBC’s new Mark Burnett-produced reality skein about the dog-eat-dog world of big business. Move is no […]

More From Our Brands

Access exclusive content