ABC scored with both “Housewives” and “Home” on the opening Sunday of the November sweep, but Fox bombed with the premiere of its latest “Obnoxious” reality skein.
Two big hours of “Extreme Makeover: Home Edition” and more series highs for hot rookie dramedy “Desperate Housewives” lifted the Alphabet net to another Sunday victory in key demos, according to prelim affiliate-based nationals from Nielsen — and its first on a Sunday in November since 1999.After a special “Home Edition” performed very well at 7 (4.6 rating/12 share in adults 18-49, 12.1 million viewers overall), the concluding hourlong segment at 8 established series highs for the feel-good reality skein (8.6/19, 20.5 million).
And benefiting from a stronger lead-in, “Desperate Housewives” followed with huge numbers at 9 (11.2/24 in adults 18-49, 24.9 million viewers), becoming ABC’s highest-rated scripted program since Michael J. Fox’s farewell from “Spin City” in May 2000.
Among all programs on television this fall, Sunday’s “Housewives” is the third-highest rated in adults 18-49 — behind only Game 7 of baseball’s American League Championship Series on Fox and the season preem of “CSI” on CBS — and it’s also the No. 1 telecast in adults 18-34 (10.0/24).
(Ratings for ABC’s programs could come down a bit in nationals as Nielsen’s preliminary numbers are based on affiliates’ ratings, and the Alphabet stations in Cleveland and Baltimore aired football in primetime.)
Elsewhere, auds gave a pinkslip to Fox’s “My Big Fat Obnoxious Boss” (prelim 2.3/5 in 18-49, 4.8m), which ranked a weak fourth for its hour. Net hit it big last winter with “My Big Fat Obnoxious Fiance,” but viewers didn’t immediately take to this follow-up, which was Fox’s best hope for avoiding another fourth-place November finish.
Opposite the big “Home Edition” on ABC, Fox’s season premiere of “The Simpsons” averaged a second-place 5.3/12 in adults 18-49 and 11 million viewers overall, while the second-season bow of “Arrested Development” (4.0/9 in adults 18-49, 8.0 million viewers overall) could set a series record, placing third at 8:30.
NBC did well at 10 with a special episode of “Crossing Jordan” (5.3/13 in adults 18-49, 14.3 million viewers overall) featuring cast members from the net’s Monday drama “Las Vegas.” These match the best “Jordan” numbers since May 2002, winning the hour over ABC’s “Boston Legal” (a projected 5.0/12 in adults 18-49, 12.3 million viewers overall).
CBS, whose primetime lineup didn’t begin until about 7:45 in much of the country due to football, got a good perf out of “Cold Case” (roughly 4.3/10 in adults 18-49, 16.9 million viewers) and solid numbers but nothing special from its “Dallas” reunion spec (roughly 3.9/9 in adults 18-49, 14.2 million).
The WB didn’t generate much with the first part of its two-night network premiere presentation of “The Lord of the Rings: The Fellowship of the Ring,” which averaged a 1.7/4 in 18-49 and 4.4 million viewers from 8 to 10.
Although the pic’s one of the most popular films of all time, its perf on the Frog doesn’t come as a total surprise: ABC generated soft numbers as well last May for the preem of “Harry Potter and the Sorcerer’s Stone.”