The edgy sports drama series ‘Playmakers’ has been licensed to UK pay TV channel FX, in its first ever international sale. The deal was unveiled at NATPE by Jason Thorp, VP of broadcasting and marketing, FX, and Tom Toumazis, senior VP and managing director EMEA, Buena Vista International Television (BVITV), the international TV sales arm of the Mouse House.
Under the terms of the agreement, FX has exclusive UK pay TV rights. The show was first broadcast on ESPN from August – November 2003, and was a ratings winner, increasing audience by 250% amongst Males 18-54, compared to timeslot averages.
The agreement was concluded by Haydn Arndt, head of sales, UK & Ireland for the Mouse House.
BVITV has also signed a multi-year exclusive agreement with DDE (Devillier Donegan Enterprises) to represent their documentary catalogue to TV clients. Deal was unveiled Sunday at NATPE by Toumazis and Ron Devillier, president and CEO of DDE.
This agreement means BVITV will be distributing DDE’s catalogue of nature, history and science docs including “The Living Edens,” “Empires” and ‘Natural History of the Chicken – a Film by Mark Lewis.”