Fox TV Stations has named Kevin Hale to run the group’s Los Angeles-based KTTV and KCOP, as well as Fox Sports Net West sales.
Hale comes to KTTV/KCOP from Phoenix, where he headed up Fox-owned KSAZ-TV. As VP and general manager of KTTV/KCOP, Hale fills a position that has been vacant last summer, when Dave Boylan left to run the Post-Newsweek-owned WPLG in Miami.
Hale reports to News Corp. deputy chief operating officer and Fox TV Stations chairman Lachlan Murdoch, who made the announcement Wednesday.
Murdoch said Hale was being rewarded for posting solid ratings growth at KSAZ.
“His past successes make him the perfect candidate to head our Los Angeles duopoly,” Murdoch said.
In his new gig, Hale will handle all business and administrative oversight at KTTV-Fox 11 and KCOP-UPN 13. Local ad sales, marketing and scheduling for Fox Sports Net and Fox Sports Net 2 will also report to him.
KTTV’s ratings have dropped in recent sweeps, particularly “Good Day L.A.,” which landed in fourth place among households this February’s sweep, down from the No. 1 breakfastcast spot in February 2003.
Still, KTTV continues to score boffo numbers with adults 18-49, including “Good Day L.A.,” which was still tops in that key demo this February. The station’s 10 p.m. newscast also bested all other news programs in the time period, and its sign-on to sign-off numbers in the demo put KTTV in third place among English-lingo outlets, behind only KABC and KNBC.
Prior to KSAZ, Hale was VP and general manager of Fox’s Memphis outlet, WHBQ. Hale also spent 15 years at Gaylord Ent., including roles as VP/GM of KSTW-TV, Seattle, and VP/GM of the Nashville Network.