Establishing shots: SoBe hotel guide

Of the dozens of unique hotels in the Art Deco enclave of sexy South Beach, these are now among industry favorites for photo and video shoots, putting up top-tier talent, press junkets, film fest events, poolside parties and making the scene.

  1. Shore Club
    Site: On the beach, just north of the Delano and Lincoln Road
    Around since: 2002, when two vintage Art Deco style hotels were combined with a new 21-story tower. Ian Schrager hotels took over in early 2003.
    Where you’ve seen it: P. Diddy’s New Year’s bash on MTV.
    Favored by: Robert De Niro and Lenny Kravitz opt for the private beach house with pool. Helmer John Singleton is a regular.
    Big draw: Nobu, a dining spot from noted Los Angeles and Gotham chef Nobu Matsuhisa. De Niro is part owner; he also co-owns Ago, the hotel’s other restaurant. Moroccan-themed SkyBar is ultra-hot nightspot.
    Big drawbacks: Can be a mob scene, since so many want to see and be seen with celeb crowd.
    Industry extras: Three-story penthouse suite comes with private pool and wrap-around deck with space for 150 partygoers. Poolside Internet connectivity. Production, wardrobe, make-up and casting rooms on site.
    Address: 1901 Collins Ave., Miami Beach, (305) 695-3100, www.shoreclub.com
    Go-to-guy: Joe Derks, (305) 695-3100

  2. The Raleigh
    Site: On the beach, Collins Avenue at 18th Street
    Around since: 1940, when it was designed by Miami Moderne architect L. Murray Dixon (who also designed the Tides). New owner Andre Balazs has thoughtfully restored the grounds and the oft-photographed pool.
    Where you’ve seen it: In pics like “The Birdcage,” “Any Given Sunday,” “Up Close and Personal”; in musicvids on MTV and MTV Latin America. Curvy pool dates to long-ago Esther Williams’ swim pics. In print — Ocean Drive, Elle, Marie Claire, many catalogs.
    Favored by: Matt Damon, Uma Thurman (her beau owns the hotel) and Alyssa Milano, who hosted a Gen-Art fashion show in March.
    Big draw: Martinis rated highly by locals. Balazs updated L.A.’s Chateau Marmont — the Raleigh’s re-do appears to be in the same discriminating vein.
    Big drawbacks: Some room remakes still in progress.
    Industry extras: Industry-savvy staff, photo-friendly location.
    Address: 1775 Collins Ave., Miami Beach, (305) 534-6300, www.raleighhotel.com
    Go-to-guy: Martin Krediert, director of sales, (305) 534-6300

  3. The Delano
    Site: On the beach, north of Lincoln Road
    Around since: 1947; remade by hotelier Ian Schrager and designer Philippe Starck. Reopened in 1995.
    Where you’ve seen it: Possibly everywhere — dramatic entryway, floor-to-ceiling sheer curtains in lobby, arty furniture in cozy clusters helped promote the concept of hotel lobby socializing.
    Favored by: Anyone’s who’s been to the beach has been to the Delano, from P. Diddy to Queen Latifah to Leonardo DiCa-prio. Blue Door, the hotel’s mirrored restaurant, opened with Madonna as an investor. Plays hosts to White Party events and legendary New Year’s Eve bashes.
    Big draw: Indoor/outdoor lobby, poolside cabanas, outdoor bar and stunning pool . Rooftop, women’s-only solarium is a fa-vorite of models.
    Big drawbacks: Gawking tourists 24/7, sticker price for parking, drinks or dining always a shocker.
    Industry extras: On-site production, wardrobe, make-up and casting rooms are available. Three two-line phones available in each room.
    Address: 1685 Collins Ave., Miami Beach, (305) 672-2000, www.delano-hotel.com
    Go-to-gal: Debra Klemm, director of sales, (305) 674-5775

  4. The Sagamore
    Site: On the beach, in the center of Art Deco district
    Around since: 1948; $43 million restoration completed 2002. Now managed by Gotham’s Thompson Hotels.
    Where you’ve seen it: On “CSI: Miami” and throughout “Loon,” a P. Diddy musicvideo.
    Favored by: Art aficionados, particularly during Art Basel Miami. P. Diddy books the Sagamore suite. Home base for some of “Bad Boys 2” cast and crew. Denzel Washington’s digs while filming “Out of Time.”
    Big draw: Contemporary art collection of owner Marty Taplin, displayed even in guest rooms. Original post-war details: ter-razzo floors, neon accents and indirect lighting.
    Big drawbacks: Limited dining choices.
    Industry extras: Production offices on property, drop-dead oceanfront views from penthouse terrace. Top-notch tech infrastructure and toys.
    Address: 1671 Collins Ave., Miami Beach (305) 535-8088, www.sagamorehotel.com
    Go-to-guy: Martin Larsson, sales director, (305) 535-8088

  5. Ritz-Carlton
    Site: Where Lincoln Road meets the beach
    Around since: 50 years ago, it was the Morris Lapidus-designed DeLido. After $200 mil revamp, reopened December 2003.
    Where you’ve seen it: Still a newbie, though in print via a Perry Ellis campaign.
    Favored by: Used for “Against the Ropes” press junket; thesps Tara Reid and Mickey Rourke, rockers Sting and Neil Young have been spotted.
    Big draw: Ritz’s luxe brand and notable service. Elevated pool, Euro-style sunbathing, Carita spa from Paris, and oceanfront restaurant by Gotham’s David Bouley.
    Big drawbacks: Sizable property to navigate, with 375 rooms; plus first-year kinks to iron out.
    Industry extras: Two VIP, ultra-private pool deck cabanas with upholstered day beds. Ocean view cabanas have phones, plasma TVs and Internet access. Poolside tanning butler.
    Address: 1 Lincoln Road, Miami Beach, (786) 276-4000, www.ritzcarlton.com
    Go-to-gal: Alisa Kluthe, entertainment sales manager, (786) 276-4029

  6. The Loews
    Site: Beachfront, near Lincoln Road.
    Around since: December 1998. A new 680-room tower and pool were combined with the St. Moritz, a 1939 Art Deco tower, to comprise a new resort.
    Where you’ve seen it: On “CSI: Miami,” the Learning Channel’s “Down the Ladder,” plus the pilot of Spelling’s “Hotel.” In Rolling Stone, Gourmet and Vogue.
    Favored by: American Black Film Festival events, after-party site for Billboard Latin Music Awards and Latin Grammys, party site for recent Miami Intl. Film Festival, press junkets for “Blue Crush,” “Orange County.”
    Big draw: 65,000 square feet of meeting space, plus lawn and pool deck for parties. Two-story presidential suite in Art Deco tower. Emeril Lagasse’s only Miami restaurant is here.
    Big drawbacks: Large, convention style-hotel; many guests.
    Industry extras: Competitive production room rates, production-savvy liaison, turnkey production offices. Poolside wireless Internet; and for starlets with toy dogs, pet menus and dog-walking services.
    Address: 1601 Collins Ave., Miami Beach, (305) 604-1601, www.loewshotels.com
    Go-to-gal: April Murena, director of entertainment business travel, (212) 521-2477

  7. The Tides
    Site: Ocean Drive, across street from expansive beach.
    Around since: 1936, as Deco showplace. Got $35 mill update and remodel by Chris Blackwell’s Island Outpost Properties in 1997; new California-based owners took over in summer 2003.
    Where you’ve seen it: Upcoming on Fox’s “Simple Life Part 2,” on Travel Channel’s “Beach Week,” and in print via Lucky Magazine, Victoria’s Secret and Vidal Sassoon catalogs.
    Favored by: High-profile guests, including Ben Affleck, Jennifer Lopez and Harrison Ford, who come for the grand penthouse with 360-degree ocean and city views.
    Big draw: Elegant Art Deco lobby and oceanfront terrace. Spacious rooms, all with ocean views and in-room telescopes for eyeing nearby spot for Euro-style (read: topless) sunbathing.
    Big drawbacks: Constant parade of traffic and people out front.
    Industry extras: Three penthouses roomy enough for entourages. Added toys: plasma TVs.
    Address: 1220 Ocean Dr., Miami Beach, (866) 438-4337, www.thetideshotel.com
    Go-to-guy: Juan Carlos Alonso, director of sales/entertainment liaison, (305) 604-7095 (formerly of the Delano Hotel)

  8. The Hotel
    Site: In the heart of South Beach fashion district, one block from the ocean.
    Around since: 1939; classic deco design revamped in 1998 by fashion maestro Todd Oldham and Goldman Properties.
    Where you’ve seen it: On MTV’s “Dismissed,” “Nip/Tuck,” Travel Channel’s “Great Hotels.” In print — Bride’s magazine, Self, Teen Vogue, Maxim.
    Favored by: Oldham connection means fashion-friendly. Guests have included model Naomi Campbell and, so far, four of the Fab Five from “Queer Eye.”
    Big draw: Boutique-size property with stylish accents equals personalized attention. Memorable al fresco garden setting at restaurant Wish attracts diners including Lenny Kravitz, Cameron Diaz, Oliver Stone.
    Big drawbacks: Smallish rooms, off-site parking and slow valet service.
    Industry extras: Rooftop deck, colorful cabanas and pool a favorite print and commercial backdrop. Turn key production of-fice/green room on Site: a larger production office is available across the street.
    Address: 801 Collins Ave., Miami Beach, (877) 843-4683, www.thehotelofsouthbeach.com
    Go-to-guy: Daniele Lomoriello, manager, (305) 531-2222

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