“Dr. Phil” outdid himself during the week ending May 16, matching his highest rating ever of a 5.9.
The second week of the May sweeps period ushered the strip to a 6.0 rating three out of five days.
For the first time ever, “Dr. Phil” stole the No. 4 spot in all shows in syndication, giving distrib King World the top four shows on the board.
“Dr. Phil,” featuring Dr. Phil McGraw, placed behind only “Wheel of Fortune,” “Oprah” and “Jeopardy,” awarding the advice guru his best week ever for women 18-34, up 17% to a 3.4 and up 16% to 3.7 in women 18-49.
Strip was up 9% from the week previous and 16% over last year at this time.
“Dr. Phil” also saw the largest year-to-year improvement for any show, with the exception of “Oprah,” which was up 19% since last year.
The other talkshow that was on fire was “On Air With Ryan Seacrest.” Strip was up 18% from the week before, earning it the biggest week-to- week increase for any syndie.
“Seacrest” hit a new series high of 1.3 with his highest single episode rating of 1.8 on May 13 featuring the first appearance by “American Idol” contender Latoya London after she was voted off the show the night before. For the first time, “Seacrest” had sole possession of second place among the rookie strips.
Three other talkshows saw increases. “Oprah,” the top talker, was up 7% to a 7.4, “Live With Regis and Kelly” was up 3% to a 3.5 and “Good Day Live” was up 10% to 1.1.
Also in daytime, three of the seven courtroom shows scored gains.
Top dog, “Judge Judy” jumped 4% to 5.0, “Judge Joe Brown” was a strong second, rising 3% to 3.5, and “Divorce Court” added 4% to a third-place 2.6 rating. In the access time periods, two of the five magshows saw improvements.
“Entertainment Tonight,” the top rated mag, was up 4% to 5.2, and “Inside Edition” was up 13% to 3.5.