Discovery has inked a yearlong, multimillion-dollar deal with PepsiCo to promote the company’s Smart Spot campaign advocating healthier lifestyles.
Pact involves advertising on six of Discovery’s Stateside cablers — Discovery Channel, TLC, Animal Planet, Discovery Health Channel, Travel Channel and FitTV — as well as exposure on Discovery.com.
A Smart Spot will appear on more than 100 food and beverage products that meet the FDA’s nutritional criteria.
Cross-promotion will include FitTV’s Sharon Mann (“In Shape With Sharon Mann”) featured in on-air messaging about healthy breakfasts. Cabler will feature advertising during March’s “Fit Family Week.”
Discovery Health will incorporate the campaign into the “National Body Challenge” series with promotion in its Discovery retail stores. Fitness-related products Gatorade Thirst Quencher, Propel Fitness Water and Aquafina will be tied to the series.
And Quaker products will be the presenting sponsor of Animal Planet’s Family Showcase.
“Through the breadth and depth of our media platforms, we’re thrilled to offer PepsiCo a targeted opportunity to showcase their new Smart Spot program commitment in a variety of ways,” said Discovery ad sales prexy Joe Abruzzese.