You will be redirected back to your article in seconds

Database companies set to merge

H'wood Media acquires Studio Systems

A correction was made to this article on June 24, 2004.

HOLLYWOOD — Entertainment data company Hollywood Media has signed a definitive agreement to acquire widely used showbiz software provider Studio Systems for approximately $4.75 million.

Acquired company will be integrated into Hollywood Media’s Baseline/Filmtracker subsidiary.

Deal brings together the two biggest players in the Hollywood database space. Studio Systems and Baseline have been fierce competitors for the business of entertainment professionals looking to track film and TV projects. Two products, which execs estimate overlap about 70% in their data, will be combined into a single offering housed in Hollywood Media’s newly named Baseline StudioSystems division.

Deal, which closes June 30, calls for Hollywood Media to pay $4.5 million in cash and stock valued at $250,000. Studio Systems was previously the much larger technology company Creative Planet, and most of its existing shareholders are the dozens of venture capital firms who invested in its former parent company during the dot-com era.

Hollywood Media will continue to offer Studio Systems’ other products — development tracker InHollywood and script management application ScriptLog. According to a disclosure statement sent to stockholders, Studio System generated $2.6 million in revenue in 2003, most from its title application, and lost $809,694. Performance was better in the first quarter of this year, however, when the privately held company generated $114,136 in net income. As of March 31, it had $409,221 in cash and equivalents.

Acquisition brings Hollywood Media, which also operates a film showtime database and a number of consumer Web sites, additional market share in the showbiz database market and a more complete data set for its primary product.

“Entertainment data is the heart and soul of our company and this matchup give us the leading position by far in generating it,” said Hollywood Media CEO Mitchell Rubenstein.

Baseline prexy Rafi Gordon will continue to head the new division while Studio Systems CEO Gary Hiller will join Hollywood Media in an as-yet undetermined senior management role.

Integration of the two companies is expected to take three to five months.

Daily Variety and Studio Systems have an agreement to share news and data through each other’s online services.

More Scene

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream hosted by AT&T and from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized [...]

  • Emile Hirsch, Matt SmileyEmile Hirsch hosts

    Emile Hirsch Hosts Smiley Face Art Opening at Mondrian Hotel

    Despite the rain on Wednesday night in West Hollywood, there were plenty of smiles inside the Mondrian hotel thanks to artist Matt Smiley‘s Refresh exhibition. Not only is Smiley his real last name, but several of his paintings and other pieces in the exhibit feature smiley faces. “I’ve seen more smiley symbolism lately, and I’ve [...]

  • Randall Park, left, and Constance Wu

    Constance Wu Wants Her 'Fresh Off the Boat' Co-Star Randall Park to Host the Oscars

    While the Academy may have decided to go hostless for this year’s Oscars, that doesn’t mean the rest of Hollywood has stopped thinking about who would be a good choice for the emceeing gig. Former host Whoopi Goldberg recently suggested Ken Jeong. Jeong said, when he was a guest on “The View,” Goldberg told him [...]

  • 'Schitt's Creek' Stars Reveal Dream Guest

    'Schitt's Creek' Cast Reveals Dream Guest Stars: Oprah, Beyonce and ...

    “Schitt’s Creek” has big dreams. Dan Levy, who stars as David on the series, says his wish list of guest stars includes Oprah, Beyonce, Mariah Carey and Gwyneth Paltrow. “All for different reasons, none of whom we’ll get,” he cracked at the Critics’ Choice Awards. For those who haven’t caught on to the “Schitt’s Creek” [...]

  • Barbra Streisand and Gisele Bundchen

    Barbra Streisand and Gisele Bündchen to Be Honored at UCLA Science Gala

    Science can be very glamorous. It certainly will be during Oscar week on Feb. 21 when the UCLA Institute of the Environment & Sustainability (IoES) honors Barbra Streisand and Gisele Bündchen for environmental activism at its annual Hollywood for Science Gala. “When I moved to LA, the air was unbreathable. Rivers were catching fire in [...]

  • Don Cheadle and Andrew Rannells Black

    Don Cheadle, Andrew Rannells Talk Snorting 'Coke' on 'Black Monday'

    “Black Monday” show creators David Caspe and Jordan Cahen divulged an intriguing detail to come later in the first season of the new Showtime comedy at its world premiere, held at the Theatre at Ace Hotel on Monday night in Los Angeles. “The fourth or fifth episode opens with a sexual harassment seminar, which very well [...]

More From Our Brands

Access exclusive content