×
You will be redirected back to your article in seconds

Database companies set to merge

H'wood Media acquires Studio Systems

A correction was made to this article on June 24, 2004.

HOLLYWOOD — Entertainment data company Hollywood Media has signed a definitive agreement to acquire widely used showbiz software provider Studio Systems for approximately $4.75 million.

Acquired company will be integrated into Hollywood Media’s Baseline/Filmtracker subsidiary.

Deal brings together the two biggest players in the Hollywood database space. Studio Systems and Baseline have been fierce competitors for the business of entertainment professionals looking to track film and TV projects. Two products, which execs estimate overlap about 70% in their data, will be combined into a single offering housed in Hollywood Media’s newly named Baseline StudioSystems division.

Deal, which closes June 30, calls for Hollywood Media to pay $4.5 million in cash and stock valued at $250,000. Studio Systems was previously the much larger technology company Creative Planet, and most of its existing shareholders are the dozens of venture capital firms who invested in its former parent company during the dot-com era.

Hollywood Media will continue to offer Studio Systems’ other products — development tracker InHollywood and script management application ScriptLog. According to a disclosure statement sent to stockholders, Studio System generated $2.6 million in revenue in 2003, most from its title application, and lost $809,694. Performance was better in the first quarter of this year, however, when the privately held company generated $114,136 in net income. As of March 31, it had $409,221 in cash and equivalents.

Acquisition brings Hollywood Media, which also operates a film showtime database and a number of consumer Web sites, additional market share in the showbiz database market and a more complete data set for its primary product.

“Entertainment data is the heart and soul of our company and this matchup give us the leading position by far in generating it,” said Hollywood Media CEO Mitchell Rubenstein.

Baseline prexy Rafi Gordon will continue to head the new division while Studio Systems CEO Gary Hiller will join Hollywood Media in an as-yet undetermined senior management role.

Integration of the two companies is expected to take three to five months.

Daily Variety and Studio Systems have an agreement to share news and data through each other’s online services.

More Scene

  • Noah CentineoNickelodeon Kids' Choice Awards, Show,

    Kids’ Choice Awards 2019: JoJo Siwa, Noah Centineo Take on Bullying

    This year’s Nickelodeon Kids’ Choice Awards was full of positivity and encouragement to be yourself. DJ Khaled, known for his upbeat mantras, hosted the 32nd annual awards ceremony alongside JoJo Siwa at USC’s Galen center. Siwa accepted the award for favorite social music star. Siwa said in her acceptance speech, “I get hated on every [...]

  • Tina KnowlesSoul of Nation: Art in

    Jay-Z, Tina Knowles Celebrate New 'Soul of a Nation' Exhibit at Broad Museum

    “This show is so important. I mean, it’s our history — and it’s a very important part of our journey,” Tina Knowles Lawson said about Friday night’s opening of the exhibition “Soul of a Nation: Art in the Age of Black Power 1963 – 1983” at the Broad Museum in DTLA. “I’m just so impressed [...]

  • Jordan Peele'Us' film premiere, Arrivals, New

    Jordan Peele Explains the Meaning Behind the 'Us' Michael Jackson Reference

    Jordan Peele’s horror movie “Us” is filled with pop culture references, from “Jaws” to “Goonies.” But the most divisive might be right in his opening sequence. Warning, minor spoilers ahead. The movie about a couple (played by Lupita Nyong’o and Winston Duke) and their children being hunted and brutalized by a mysterious family that looks just [...]

  • Danielle Brooks'Ain't Too Proud - The

    How 'Orange Is the New Black' Star Danielle Brooks Became a Broadway Producer

    Danielle Brooks earned a Tony nomination when she made her Broadway debut as Sofia in the 2015 revival of “The Color Purple,” but now the “Orange Is the New Black” star is working behind the scenes as a producer on the new jukebox musical “Ain’t Too Proud: The Life and Times of the Temptations.” “I [...]

  • Nick Offerman Amy Poehler

    'Parks and Recreation' Cast Talks Possibility of a Revival at 10th Anniversary Reunion

    For one night, Hollywood felt a little like Pawnee. The cast of NBC’s hit comedy “Parks and Recreation” reunited at PaleyFest on Thursday in honor of the show’s 10th anniversary. The whole Pawnee gang showed up: Amy Poehler, Chris Pratt, Aubrey Plaza, Nick Offerman, Aziz Ansari, Rob Lowe, Adam Scott, Rashida Jones, Retta, and Jim [...]

  • Andy CohenThe Shops and Restaurants at

    Andy Cohen to Receive Vito Russo Award at GLAAD Media Awards

    Mazel, Andy Cohen! Bravo’s late-night talk show host is set to receive the Vito Russo Award at the 30th annual GLAAD Media Awards on May 4 in New York City. Sarah Jessica Parker will present him with the award, which is named in honor of GLAAD founder Vito Russo. The annual award goes to openly [...]

  • Variety TV Summit Europe

    Variety TV Summit Europe Coming to London on June 13

    Variety’s TV Summit Europe will coincide with London Tech Week this year, returning to the city on June 13. The international conference will be held at the Royal Lancaster and is co-produced by global events company Informa’s KNect365 division, the world’s largest business-to-business organizer. The one-day summit will focus on the intersection of content and [...]

More From Our Brands

Access exclusive content