Entertainment ad agency Crew Creative Advertising has launched its first integrated marketing division, Crew Integrated Marketing, and tapped former Go Marketing co-founder Jenny Wall to lead the arm.
Move makes Crew one of the first entertainment industry ad agencies to combine print, online and integrated marketing.
“We’re doing a lot of projects where we do the poster and then we make the poster come alive, whether it be online or grassroots,” Wall said.
Upcoming projects for the shingle include “Lemony Snicket’s A Series of Unfortunate Events” and “The Longest Yard.”
In addition to Wall, Go co-founder Tom Oksner has joined Crew Integrated Marketing and will head its television and cable accounts. Wall will report to Crew partners Damon Wolf, Jack Cain and Charles Reimers. Oksner will report to Wall.
Before her stint at Go, Wall was a marketing exec at HBO.
Separately, Crew Creative Advertising has hired 20-year veteran creative account exec Lesli Lawrence, who most recently was a senior veep at Pulse Advertising.