×

Cinar turns into Cookie Jar

Cartoon co. is renamed after buyout

MONTREAL — With the sale of Montreal-based animator Cinar complete, the company is being relaunched under the name Cookie Jar.

Cinar was purchased by an investor group that includes former Nelvana execs Michael Hirsh and Toper Taylor. Hirsh is Cookie Jar CEO; Taylor will be president-chief operating officer.

Cookie Jar will keep open Cinar’s education division, including publishing companies Carson-Dellosa and HighReach Learning.

At the same time, Cookie Jar announced that Steve Carson, president of Carson-Dellosa, and Patti Carson, the company’s VP, will join Hirsh and Taylor as partners.

Hirsh said Cookie Jar will double the amount of production Cinar was cranking out from 50 half-hour episodes annually to 100. Company also wants to develop more properties that can take advantage of the synergies between the entertainment and education divisions.

“I think it’s a good time to do this because the number of competitors has shrunk,” said Hirsh. “So I think there’s room for another quality competitor.”

Cookie Jar will make its official debut at the upcoming Mip TV market. Representing the company in Cannes will be Hirsh, Taylor, distribution chief Louis Fournier, production topper Lesley Taylor and head of marketing and licensing Kelly Elwood.

The investment group that acquired Cinar also includes TD Capital Canadian Private Equity Partners and the Ontario Municipal Employees Retirement Board (OMERS).

More Scene

  • LGBTQ Film Festival Outfest Opens With

    Outfest Opens With Documentary About Gay Porn Shops Circus of Books

    Granted, the red carpet at the opening night of Outfest in DTLA may not have been the most star-studded but it was without a doubt the most diverse, inclusive and, yes, fabulous. “I’ve never been here before,” admitted “RuPaul’s Drag Race” vet Trixie Mattel, who stars in the documentary “Moving Parts.” “It’s supposed to be [...]

  • Alamo Drafthouse Opens New Downtown Los

    Alamo Drafthouse Storms into L.A. with New Location

    “Cinema is alive and well tonight!” Alamo Drafthouse founder Tim League declared at the theatrical venue’s ribbon-cutting ceremony on Thursday night, where a gathering of 160 employees cheered and sliced into a strip of 35mm film in keeping with the company’s tradition. Despite dire predictions heralding the end of the theater-going experience, League was upbeat [...]

  • America Ferrera'Superstore' TV show photocall, Comic

    America Ferrera Blasts 'Send Her Back' Chant: 'Embarrassing and Shameful'

    America Ferrera has been a longtime political activist who has focused a large part of her work on immigrant rights. She’s now speaking out about the chant of “send her back” targeting Democratic Rep. Ilhan Omar that was shouted at a President Donald Trump rally earlier this week. “It’s devastating and shocking and embarrassing and [...]

More From Our Brands

Access exclusive content