Chorion to add mates for ‘Noddy’

Co. acquired rights to 'Mr.' and 'Miss' characters in May

LONDON — Chorion, the U.K. rights agency behind preschool series “Make Way for Noddy,” is looking for international production partners for animation skeins based on other children’s characters created by “Noddy” author Enid Blyton and on the “Mr. Men and Little Miss” books.

Chorion acquired all the rights to the 46 Mr. Men and 33 Little Miss characters in May. Outfit said that for the first time in the property’s history, the move consolidated TV alongside all the other rights.

The 100-part “Noddy” skein sold to more than 40 territories and has encouraged the company to develop other Blyton properties. These include Pip, a character also aimed at the preschool market, and others targeted at older children.

Which Blyton-based project gets greenlit depends on how prospective partners respond to the ideas. “These projects are fully funded,” Chorion CEO Nicholas James said. “We’ve recently raised £16.5 million ($30 million) from a stock-placement scheme, so we have the resources. But we need the creative and production expertise to see these projects through.”

Chorion worked with L.A.-based animation producer SD Entertainment to develop and co-produce “Noddy.”

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