Casting maven stays at NBC

Hirschfeld to continue as exec VP of casting

NBC casting guru Marc Hirschfeld has reupped with the web for three more years, giving him expanded duties at the Peacock’s sister cable nets.

Hirschfeld will continue with NBC Entertainment as exec VP of casting, a gig he’s held since June 1999. As part of his renewed contract, Hirschfeld will consult on casting issues with NBC Universal channels Bravo, USA, Sci Fi and Trio, as well as the Pax net (in which NBC holds an interest).

Hirschfeld is based on both coasts. Exec reports to NBC Entertainment prexy Kevin Reilly.

“Marc is the best in the business,” Reilly said. “We are adding a wider range of concerns to his assignments that will allow him the flexibility to contribute even more in our new company.”

Before NBC, Hirschfeld founded and ran Liberman/Hirschfeld Casting — one of the industry’s largest casting agencies — alongside partner Meg Liberman for 12 years running the casting agency — one of the industry’s largest. Hirschfeld’s work on HBO’s “From the Earth to the Moon” scored him an Emmy for outstanding casting for a miniseries or movie.

Hirschfeld also landed several Emmy noms for casting NBC’s “Seinfeld.” Under his direction, Liberman/Hirschfeld cast series including “3rd Rock From the Sun,” “The Larry Sanders Show,” “Party of Five,” “The Wonder Years” and “That ’70s Show.”

The exec’s other credits include five years as talent director for Embassy Television. He’s also a member of the TV Academy’s casting peer group exec committee and of the exec committee and advisory board of the HBO U.S. Comedy Arts Festival.

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