New exec focused on Syndicated Network TV Assn goals
LAS VEGAS — The ad-sales divisions of the major TV syndicators used the opening day of the NATPE convention on Sunday to announce that they’ve hired Mitch Burg as president.
The job at the organization — called the Syndicated Network TV Assn. — opened up in August when Gene DeWitt resigned, claiming that he had trouble accommodating the sometimes-different agendas of the Big Seven SNTA members: King World, Twentieth TV, Warner Bros., Buena Vista, Paramount Advertiser Services, Universal and Tribune.
But in an interview at Buena Vista’s suite at the Venetian Hotel, Burg said he’ll have no problem focusing on the goal of SNTA, which is “to get the word out” to media planners, media buyers and the advertisers themselves that “TV syndication should be an important part of their mix,” along with the broadcast and cable networks.
SNTA chairman Howard Levy, whose fulltime job is exec VP of ad sales for Buena Vista, said he and Burg have already begun the planning for three big presentations this year: March 11 at the Grand Hyatt in New York, March 15 and 16 in Chicago and March 18 in Los Angeles.
These meetings will start with a big-picture look at the benefits of TV syndication over cable, followed by individual pitches from SNTA members to media buyers. In New York and L.A., the syndicators will make appointments with media buyers in hotel suites. In Chicago, the syndicators will visit the individual ad agencies at their offices over two days.
For the last two years, Burg, 49, was the chief exec of IDT Media, a telecommunications company that owns animation studio Digital Production Evolution and Liberty Broadcast System, a radio-program distributor. Before IDT, Burg was prexy-chief operating officer for Media Edge.