Branded-entertainment vet Douglas Scott has been tapped general manager and senior veep at marketing and public relations shop Bragman Nyman Cafarelli.
Scott will head the company’s New York offices and oversee the development and production of branded-entertainment projects with BNC’s corporate and entertainment clients, including Cameron Diaz, Jessica Simpson, General Motors, Kellogg’s, Sony’s PlayStation 2, ESPN, Johnnie Walker, American Eagle and T-Mobile.
BNC has recently emphasized the creation of integrated marketing campaigns for its clients as brands look for ways to emerge from the clutter of traditional advertising.
Scott most recently co-founded Matter, where he produced the Ford Motor Co.-backed event Lohas 8; co-exec produced Sean Combs’ “Diddy Runs the City” special on MTV and related fund-raiser; and produced five-day music series the Blender Sessions at the Sundance Film Festival.
Before that, Scott was exec veep of marketing and branded-entertainment creative director at Hypnotic. While there, Scott co-created and exec produced the Chrysler Million Dollar Film Festival.
Scott also served as exec veep of sales and marketing and general manager at the Hollywood Stock Exchange.