NEW YORK — Election-week spoils went to NBC News on the broadcast side, with Tom Brokaw’s evening newscast easily beating out rivals ABC News and CBS News.
Cablewise, Fox News Channel trounced the competish — along with entertainment nets — to become the top-rated cable channel of the week.
According to Nielsen Media Research, “Nightly News With Tom Brokaw” averaged 11.4 million viewers as it broadcast throughout the week from the Peacock’s elaborate outside election staging area, Democracy Plaza. Performance was the show’s best since February.
The Alphabet’s “World News Tonight With Peter Jennings” averaged 9.6 million viewers for the week, while the Eye’s “Evening News With Dan Rather” averaged 7.7 million viewers.
“Nightly” averaged a 3.4 rating in the key news demo of adults 25-54 compared to a 2.7 for “World” and a 2.2 for “Evening.”
On Nov. 3, the eve after the election, “Nightly” drew a whopping 12.3 million viewers and a 4.1 rating in adults 15-54, outperforming ABC by more than 3 million viewers.
Fox News Channel — which drew its largest primetime audience ever on election night — finished last week nearly doubling CNN’s primetime aud (4.1 million vs. 2.2 million), according to Nielsen’s numbers for Nov. 1-7. MSNBC averaged 998,000 viewers.