Alliance nets Fine Living

Shaw, Starchoice satellite TV will launch channel

TORONTO — Alliance Atlantis Communications has inked a deal with Scripps Networks to launch lifestyle specialty channel Fine Living Canada in early September.

Cablers Shaw and Starchoice satellite TV will launch the channel in a million Canuck households with a lengthy free preview period.

This is the third such partnership between Toronto-based AAC and Knoxville, Tenn.-based Scripps. AAC already operates the Canuck versions of Scripps’ Home & Garden Television and Food Network, as well as 10 other specialty networks not connected with Scripps.

Scripps holds 33% of HGTV Canada and 29.8% of Food Network Canada, and has a minority interest in Fine Living Canada. An AAC rep was unable to elaborate.

“There are a growing number of Canadians choosing the highly targeted specialty channels we offer,” said Phyllis Yaffe, chief operating officer of Alliance Atlantis. “We are thrilled, as leaders in lifestyle television, to bring Canadians a brand new channel enabling people to connect with their personal passions.”

Programming on Fine Living Canada will include U.S. fare such as “Radical Sabbatical,” “Sheila Bridges: Designer Living,” “Fantasy Camp,” “Simply Wine With Andrea Immer,” “Life in the Fast Lane With Steve Natt” and “The Perfect Party.”

Details on Fine Living Canada’s homegrown programming, which according to its conditions of license must make up 15% of the total, are yet to be announced.

Scripps’ Fine Living, which launched in the U.S. in March 2002, is now available in more than 22 million households. It features lifestyle programming in five areas: adventure, favorite things, transport, personal space and every day.

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