Buyer attendance at the American Film Market grew 2% vs. February’s mart, according to final figures. The number from the European Union and most major territories dipped just a bit, while the number of Chinese and Indian attendees surged.
Total number of buyers for AFM’s new November slot was 1,459, compared with 1,434 in February.
Territorial buyers from EU countries fell 2%. The rest of Europe declined 1%, though Slovenia and Ukraine registered more buyers.
Chinese attendance at the mart was up 700% vs. February; India’s buyer count grew 200%. Turkey was up 60%, Thailand 50% and Belgium 26%. The number of buyers from Middle Eastern countries was up 20%, while buyers from Asian countries rose 7%.
Total attendance was forecast to be over 7,000 (final numbers have yet to be announced).
Eastern Europe, Latin America and some EU territories experienced the biggest declines in attendance.