×
You will be redirected back to your article in seconds

ABC radio speaks Spanish

Alphabet syndicates hit show 'El Vacilon de la manana'

Three popular Latino morning shows will go nationwide in January thanks to ABC Radio Networks’ newly inked five-year syndication deal with Spanish Broadcasting System (SBS).

ABC will nationally syndicate SBS’ Los Angeles-based show “El Cucuy de la manana,” hosted by the most celebrated radio personality in Hispanic radio, Renan Almendarez Coello.

In addition, ABC will syndicate both the New York and Miami shows of “El Vacilon de la manana.” Luis Jimenez and Moonshadow host the “El Vacilon” program on WSKQ-FM New York, while Enrique Santos and Joe Ferrero host the Miami show on WXDJ-FM. Jimenez has just wrapped a pic based on his radio show.

All three programs are the top morning shows among Hispanics in their markets as well as the No. 1- or No. 2-ranked morning show in the market regardless of language.

“There has been little opportunity for advertisers to reach Latinos on a national basis,” said Darryl Brown, exec VP of ABC Radio Networks.

In addition, he notes these programs will help reach Latinos on other issues and initiatives, including those concerning health, public safety, immigration or political. “Together, these shows will reach the Mexican, Cuban, Puerto Rican and other disparate Latino cultures in the U.S.,” Brown said.

ABC Radio Networks provides programming to 4,700 affiliate stations around the country. It also syndicates Disney’s radio sports program in Spanish, “ESPN Deportes.”

As part of the deal, ABC will have the exclusive rights to sell national inventory on the three stations, as well as on WLEY-FM in Chicago and KRZZ-FM, SBS’ new stations set to launch in San Francisco at the end of November.

“Over the past few years we have seen explosive growth in the market for Hispanic radio and look forward to reaching an even broader audience through this relationship with ABC,” said Raul Alarcon, chairman, president and CEO of SBS.

The deal between ABC Radio and SBS comes in the wake of two other significant developments in Hispanic Radio:

  • In September, Clear Channel announced it would convert up to 25 of its stations to Spanish-language formats, raising its number of Hispanic radio stations to 43 in the next two years.

  • Last month, SBS pacted with Viacom’s Infinity Broadcasting, giving Viacom a 10% equity stake in SBS estimated at $64 million in exchange for cross-promotion and a new radio station in San Francisco. SBS also has a promotional and sales alliance with NBC’s Telemundo.

More Scene

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream hosted by AT&T and from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized [...]

  • Emile Hirsch, Matt SmileyEmile Hirsch hosts

    Emile Hirsch Hosts Smiley Face Art Opening at Mondrian Hotel

    Despite the rain on Wednesday night in West Hollywood, there were plenty of smiles inside the Mondrian hotel thanks to artist Matt Smiley‘s Refresh exhibition. Not only is Smiley his real last name, but several of his paintings and other pieces in the exhibit feature smiley faces. “I’ve seen more smiley symbolism lately, and I’ve [...]

  • Randall Park, left, and Constance Wu

    Constance Wu Wants Her 'Fresh Off the Boat' Co-Star Randall Park to Host the Oscars

    While the Academy may have decided to go hostless for this year’s Oscars, that doesn’t mean the rest of Hollywood has stopped thinking about who would be a good choice for the emceeing gig. Former host Whoopi Goldberg recently suggested Ken Jeong. Jeong said, when he was a guest on “The View,” Goldberg told him [...]

  • 'Schitt's Creek' Stars Reveal Dream Guest

    'Schitt's Creek' Cast Reveals Dream Guest Stars: Oprah, Beyonce and ...

    “Schitt’s Creek” has big dreams. Dan Levy, who stars as David on the series, says his wish list of guest stars includes Oprah, Beyonce, Mariah Carey and Gwyneth Paltrow. “All for different reasons, none of whom we’ll get,” he cracked at the Critics’ Choice Awards. For those who haven’t caught on to the “Schitt’s Creek” [...]

  • Barbra Streisand and Gisele Bundchen

    Barbra Streisand and Gisele Bündchen to Be Honored at UCLA Science Gala

    Science can be very glamorous. It certainly will be during Oscar week on Feb. 21 when the UCLA Institute of the Environment & Sustainability (IoES) honors Barbra Streisand and Gisele Bündchen for environmental activism at its annual Hollywood for Science Gala. “When I moved to LA, the air was unbreathable. Rivers were catching fire in [...]

  • Don Cheadle and Andrew Rannells Black

    Don Cheadle, Andrew Rannells Talk Snorting 'Coke' on 'Black Monday'

    “Black Monday” show creators David Caspe and Jordan Cahen divulged an intriguing detail to come later in the first season of the new Showtime comedy at its world premiere, held at the Theatre at Ace Hotel on Monday night in Los Angeles. “The fourth or fifth episode opens with a sexual harassment seminar, which very well [...]

More From Our Brands

Access exclusive content