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Warner music ringing up biz

M-Qube allows downloading tones directly to phones

Warner Music is getting is making a broad push into the ringtone biz, signing a deal with mobile technology company M-Qube to offer the cellular jingles directly to consumers.

Comprehensive deal allows Warner to sell ringtones directly from its labels’ websites and those it creates for artists. M-Qube’s technology allows users to download ringtones directly to their phones and add the charge to their bill from any major cellular carrier.

Deal includes both instrumental ringtones and those made with master tracks that include artists’ vocals.

While many labels offer ringtones on an ad-hoc basis through a number of different providers, this is the first comprehensive deal a U.S. label has signed to offer ringtones on all of its Web properties.

“The comprehensive WMG approach to mobile will make their label and artist’s music easily accessible to the U.S. mobile market and will create a healthy new revenue stream for all participants,” said M-Qube CEO Jeffrey Glass.

Company already powers ringtone downloads for several Warner artists, including REM and The Flaming Lips, and operates a mobile media store including graphics and a trivia test for WMG label Rhino Records.

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