NEW YORK — Broadway had a happy holiday frame during Week 31 (Dec. 22-28), as grosses took a sleigh ride to a total of $19,133,080, a hefty 21.4% increase from the previous frame. Attendance of 250,531 was up by a smaller 9.5%.
It was the biggest week of the calendar year, topping Thanksgiving, which came in at $18.9 million. But it fell short of last year’s total for the same frame, which hit $21 million and had 289,221 paid attendance.
Although several shows played reduced skeds due to the Christmas holiday, all but three shows saw increases at the B.O. Long-running tuners with lots of tickets to sell had the biggest increases, led by “Aida’s” elephantine jump of $375,038, to $922,142. Also up by more than $200,000 were “42nd Street,” “Little Shop of Horrors,” “The Phantom of the Opera,” “The Producers,” “Thoroughly Modern Millie” and “Wonderful Town.”
The 22 musicals grossed $16,950,570 for 88.6% of the Broadway total, with attendance of 214,651 at 90.2% of capacity.
The eight plays grossed $2,182,510 for 11.4% of the Broadway total, with attendance of 35,880 repping 71% of capacity.
Average ticket prices were $78.97 for musicals, $60.83 for plays and $76.37 for all shows.